An SEO (Search Engine Optimization) Strategist plays a crucial role in enhancing online visibility, driving organic traffic, and improving search engine rankings for a company's website. The primary focus is on developing and implementing effective SEO strategies to achieve business goals and maximize online presence. Responsibilities:
- Conduct comprehensive keyword research to identify relevant terms and phrases for the target audience.
- Analyze keyword competitiveness and search volume to prioritize and target
- Optimize website content for targeted keywords, ensuring proper placement in titles, meta descriptions, headers, and body text.
- Collaborate with content creators to produce SEO-friendly content, including blog posts, landing pages, and product descriptions.
- Monitor and enhance website architecture for optimal crawling and indexing by search engines.
- Identify and resolve technical issues that may impact search engine rankings, such as page speed, mobile responsiveness, and URL structure.
- Develop and execute a strategic link-building plan to acquire high-quality backlinks from authoritative websites.
- Establish partnerships and collaborations to enhance the website's link profile and domain authority.
- Utilize web analytics tools (e.g., Google Analytics) to track and analyze website performance, user behavior, and SEO KPIs.
- Generate regular reports to showcase key metrics and insights, providing recommendations for improvement.
- Stay informed about industry trends, algorithm updates, and competitor strategies.
- Conduct competitive analysis to identify opportunities and gaps in the SEO landscape.
- Optimize local business listings and profiles to improve visibility in local search results.
- Implement local SEO strategies to enhance the online presence of brick-and-mortar businesses.
- Stay abreast of the latest SEO developments, tools, and best practices.
- Proactively seek opportunities for professional development and skill enhancement.
- Work closely with cross-functional teams, including content creators, web developers, and marketing teams, to ensure alignment with broader business objectives.
- Identify challenges and proactively propose solutions to improve overall SEO performance.
- Stay adaptable and responsive to changes in search engine algorithms and industry trends. Requirement: . Min. 5 years of experience
- Bachelor's degree in Marketing, Communications, Computer Science, or related field.
- Proven experience in SEO strategy development and implementation.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO tools.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Proficiency in web analytics tools and SEO software.
