Sr. Product Marketing Manager - Cloud | One of the leading Information Technology firm in the world

2-7 years
a month ago 2 Applied
Job Description

About the employer brand:

The employer enables digital transformations through effective strategies and excellence in execution. Powered by knowledge, research, and perspectives, they enable clients to transform their business ecosystems and achieve superior performance by leveraging Infrastructure, Cloud, Analytics, Digital and Security paradigms.

With offices in multiple geographies , they serve Fortune 1000 and emerging organizations across industries globally. As a professional services firm, their values and culture are focused on delivering measurable business impact, predictability in execution, and a unique partnership experience.

Key Responsibilities:

  • Conduct market research and analysis to identify key customer segments, trends, and competitive landscape.
  • Develop and execute comprehensive go-to-market plans for new product launches and updates.
  • Develop and maintain buyer personas, messaging frameworks, and positioning for the product portfolio.
  • Drive inputs into the product strategy and product roadmap to meet business goals.
  • Define product functionality and positioning together with Product Engineering teams.
  • Work closely with s customer needs and identify strategic engagements.
  • Coordinate outbound campaigns to include creative use of content marketing/social media/blogs/ internet and participation in events.
  • Coordinate product collateral, sales training materials, and success stories/references. Regularly train and interact with the sales channel.
  • Create compelling marketing content including product collateral, website copy, and sales enablement materials.
  • Analyze and report on campaign performance, product adoption, and market trends.
  • Participate in industry events and conferences to represent the company and promote products.
  • Manage product launches and coordinate cross-functional teams to ensure successful execution.
  • Collaborate with creative teams to develop compelling visuals and design for marketing campaigns.

Ideal Candidate:

  • Btech degree and experience in cloud marketing field will be advantageous
  • MBA & 7+ years of product/ services marketing experience with 2- 3 years marketing for a cloud product or services.
  • Strong understanding of B2B marketing, product launch, and go-to-market strategies.
  • Excellent communication and collaboration skills
  • Experience working with cross-functional teams including product management, sales, and creative teams

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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