Search by job, company or skills

Sr Marketing Operations Manager- Lead Scoring



    Job Description

    More Info

    Recruiter Info

10-12 Years
a month ago
50 Viewed
2 Applied

Job Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

As a Sr Marketing Operations Manager-Lead Scoring, you will play a critical role in our marketing operations, driving insights through data analysis to optimize lead generation, scoring, and attribution. You will be responsible for developing and implementing lead scoring models, as well as analyzing attribution data to understand the effectiveness of our marketing channels and campaigns. Your work will directly impact our revenue growth and sales efficiency by ensuring that our teams are focused on the highest quality leads.

Essential Functions (Duties And Responsibilities)

  • Design, develop, and refine lead scoring models to effectively prioritize leads based on their likelihood to convert. Utilize a combination of demographic, firmographic, and behavioral data to assign lead scores.
  • Partner with IT on the build, testing and deployment of lead scoring features and models
  • Actively monitor and identify areas to optimize lead scoring models to support the improvement of conversion points across the marketing and sales funnel
  • Monitor lead follow-up and identify opportunities to refine the process for maximum speed and efficiency with a focus on scaling operations via automation
  • Evaluate potential data sources and signals for lead scoring models
  • Monitor and evaluate the performance of attribution to ensure accuracy and effectiveness
  • Conduct in-depth analysis of marketing and sales data to identify patterns, trends, and insights related to lead generation, conversion rates, and customer journey. Utilize statistical methods and machine learning techniques to extract actionable insights for lead scoring and attribution models.
  • Collaborate closely with marketing, sales, and data analytics teams to ensure alignment on lead scoring methodologies, attribution models, and data interpretation. Provide insights and recommendations to improve marketing and sales effectiveness
  • Document lead scoring models, attribution methodologies, and analysis procedures. Prepare and present regular reports and dashboards to stakeholders, highlighting key insights and recommendations.
  • Stay up-to-date with industry trends, best practices, and emerging technologies related to lead scoring, attribution, and data analysis. Continuously seek opportunities to enhance skills and knowledge in these areas.

Education & Experience Required

  • Bachelor's degree
  • Proven experience (10+ years) in lead scoring, attribution analysis, or data analytics roles, preferably in a B2B marketing
  • Excellent communication skills with the ability to translate complex data analysis into actionable insights for non-technical stakeholders.
  • Strong attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment.
  • Self-motivated and proactive with a passion for driving continuous improvement through data-driven decision-making.

Technical Knowledge & Skills

  • Experience with Salesforce Marketing Cloud and Salesforce CRM
  • Understanding of full funnel customer journey roadmap, trigger touchpoints and lead enablement motion.
  • Strong analytical skills with proficiency in data analysis tools such as SQL, Python, R, or similar.
  • Solid understanding of statistical methods, machine learning techniques, and data visualization principles.
  • Strong analytical mindset and Excel skills paired with a strong sense of business operations.

About Athenahealth

Here's our vision:To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

What's unique about our locations

From an historic, 19th century arsenal to a converted, landmark power plant, all of athenahealth's offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our 10 offices across the United States and India plus numerous remote employees all work to modernize the healthcare experience, together.

Our Company Culture Might Be Our Best Feature.

We don't take ourselves too seriously. But our work That's another story. athenahealth develops and implements products and services that support US healthcare: It's our chance to create healthier futures for ourselves, for our family and friends, for everyone.

Our vibrant and talentedemployees or athenistas, as we call ourselves spark the innovation and passion needed to accomplish our goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where everyathenistafeels comfortable bringing their best selves to work.

Our size makes a difference, too: We are small enough that your individual contributions will stand out but large enough to grow your career with our resources and established business stability.

Giving back is integral to our culture. Our athenaGives platform strives to support food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth's Corporate Social Responsibility (CSR) program, we've selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement.

What can we do for you

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborativeworkspaces some offices even welcome dogs.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. And we provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,full-time. With consistent communication and digital collaboration tools, athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.

Similar Jobs

Manager Marketing Operations

Company Name Confidential

Sr Marketing Automation Manager

Company Name Confidential
Last Updated: 21-06-2024 08:17:48 AM
Home Jobs in Bengaluru / Bangalore Sr Marketing Operations Manager- Lead Scoring
Beware of Scammers

We don’t charge money for job offers