Job Description
Campaign planning - Plan / Ideate / Write campaigns for Instagram and Product Launches. Ensure we are
able to brainstorm and generate good ideas that translate the brand's goals.
Facebook Posts - Though Instagram campaigns can be extended to FB, the same needs to be tweaked to
suit the FB audience. Have an eye on trending formats for the medium to plan and write content that
delivers maximum impact.
Facebook Stories - Content bank to be planned and created for FB stories as well which maybe in line with
trends / campaign / product launches.
Insta Handle - Create post captions for Instagram posts/reels/videos as well as think of campaigns
as well as trending hashtags.
Influencer / Collaboration Video Scripts - Scripting to be done for various Influencer videos or any brand
collabs. This is to be written and visualized keeping in mind the brand's goals, influencers style and current
trending topics.
Video edits: The raw footage received from the influencers need to be given a crisp edit along with key
highlights/subtitles before they are used. These are then used for various social media digital marketing so
sharp editing with correct content highlight and presentation is very important.
Performance ads: To be able to write intelligent and effective copy for performance ads and banners.
Blogs: You would need to write 1-2 Blogs a week as per the topic selected for SEO purposes.
Experience Needed (Professional): 3-4 years (Agency experience preferred).
Education: Bachelor's degree in Commerce / Arts / Science
Desired Candidate Profile
Good command over the language
Intelligent writing, diligent & reliable
Experience in producing copy for digital, print and broadcast channels and skill with the nuances of social
media writing, including the use of hashtags, emojis and acronyms
