Company Description PlaySpots is focused on making it easier for people of all ages and backgrounds to participate in sports. By simplifying access to sports facilities, the company aims to increase their utilization and encourage more frequent play. PlaySpots works to remove barriers to organizing games and finding venues, helping communities stay active and connected. Guided by the vision to make sports simple and the hashtag #LetTheWorldPlay, the company is driven by a mission to expand access to sports globally.
Role Description The Social Media Strategist is a full-time, on-site role based in Kozhikode. This role is responsible for planning and executing social media strategies that promote PlaySpots mission, increase brand awareness, and drive engagement across platforms. Day-to-day tasks include creating and scheduling content, optimizing posts for each social channel, monitoring performance metrics, and adjusting campaigns based on data insights. The Social Media Strategist will collaborate with internal teams to align messaging, manage community interactions, and support public relations initiatives. The role also involves staying current with social media trends and proposing new ideas to enhance PlaySpots online presence.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine campaigns.
- Excellent Communication and Public Relations abilities to engage audiences and represent the brand effectively.
- Experience in Content Strategy to develop cohesive, goal-oriented content for multiple social platforms.
- Ability to analyze social media metrics, generate insights, and apply data-driven improvements.
- Familiarity with social media management tools and basic design or video editing tools is beneficial.
- Proven experience in a social media, digital marketing, or related role; experience in sports or tech startups is a plus.
- Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Capacity to work on-site in Kozhikode, collaborate with cross-functional teams, and manage multiple campaigns simultaneously.
