Social Media Strategist KRA -
- Manage social media content strategy (content calendar + story planning)
- Plan monthly content calendars and campaign roll outs with the marketing manager
- Play vital role in major events coverage like Moonstone, Convocation, and university-level conferences
- Build campaigns that drive engagement and longevity with audience
- Create comprehensive monthly reports with insights and KPI tracking
- Develop different strategies tailored for different channels (Instagram, LinkedIn, Facebook, etc.)
- Stay on top of creativity and promotional content planning and execution
- Coordinate with photographers and videographers to assist with desired shots or edits
- Read and analyze trends with GenZ and stay on top of emerging platforms
- Design and edit creatives and videos when required
- Collaborate and Network with 8 departments, clubs and students to discover stories that deserve the spotlight
- Sort social media post which worth the post boost and ad campaign
- Be camera-friendly and confidently handle on-camera roles including event interviews, and moderate podcasts with faculty, alumni, and students
- Ask the right questions on the spot during live interactions and capture authentic moments
