Job Title: Social Media Marketing Executive - Fintech Industry
Job Summary:
We are seeking a creative and driven Social Media Marketing Executive to join our innovative fintech team. The ideal candidate will focus exclusively on organic lead generation through social media channels. This role requires a strategic thinker with a deep understanding of social media marketing trends and best practices, especially within the fintech industry.
Key Responsibilities:
- Develop and execute comprehensive organic lead generation strategies across social media platforms including LinkedIn, Twitter, Facebook, and Instagram.
- Create and curate engaging content (posts, articles, videos) tailored to our target audience to drive engagement and generate leads.
- Monitor industry trends and analyze competitor activities to identify opportunities for content creation and engagement.
- Manage and grow the company's social media profiles, ensuring consistent brand messaging and engagement with followers.
- Use social media analytics tools to track performance and adjust strategies to optimize lead generation efforts.
- Collaborate with the marketing team to align social media strategies with overall marketing goals and campaigns.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (minimum 6 months) in social media marketing with a focus on organic lead generation, preferably within the fintech industry.
- Strong understanding of social media platforms (LinkedIn, Twitter, Facebook, Instagram) and their respective audiences.
- Excellent written and verbal communication skills with the ability to create compelling content.
- Ability to work independently and as part of a team in a fast-paced environment.
- Proficiency in using social media management and analytics tools.
Preferred Qualifications:
- Certification in social media marketing or other relevant digital marketing certifications.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a rapidly growing fintech company with a collaborative culture.
- Professional development opportunities and training programs.