Social Media Manager (Youtube Specialist)

Responsibilities

• Create, schedule, and publish content across Instagram, YouTube, LinkedIn, Snapchat, Facebook, and Twitter (X).
• Develop daily content topics, scripts, and captions based on trends, festivals, occasions, and current affairs.
• Write engaging descriptions, implement SEO-based keywords, and apply effective hashtags for all platforms.
• Manage audience engagement through comments, DMs, polls, Q&As, reposts, and user-generated content.
• Post daily BTS content on Instagram, LinkedIn, and Snapchat.
• Upload and manage YouTube Shorts, long-form videos, and optimize with proper thumbnails, descriptions, and tags.
• Conduct market and competitor research and convert insights into real actions, not just reports.
• Manage influencer/creator collaborations (paid and organic) via calls, DMs, emails, and meetings.
• Track platform performance, maintain analytics, and submit daily, weekly, and monthly work reports.
• Support strategy development and content planning aligned with platform standards and brand goals.
• Provide direction for photoshoots and video shoots; handle shooting independently when the videographer is unavailable.
• Ensure timely execution and implementation of all tasks, working closely with relevant departments.

Required Skills

• Strong knowledge of Instagram, YouTube, LinkedIn, Snapchat, Facebook, and X (Twitter) algorithms.
• Content writing and scriptwriting proficiency for short-form and long-form content.
• Trend research ability and understanding of viral content patterns.
• Basic to intermediate video shooting and creation skills.
• Keyword research, hashtag strategy, and social media SEO knowledge.
• Creative thinking with a strong sense of storytelling and visual appeal.
• Strong communication and coordination skills for collaborations and internal team alignment.
• Ability to work with deadlines, multitask, and handle multiple platforms simultaneously.
• Data interpretation and analytics understanding for performance tracking.
• Proactive execution mindsetability to convert ideas, reports, and insights into real, measurable actions.