Job Description: Social Media ManagerLocation: Delhi
Experience: 25 years
Department: Marketing / Brand Communications
About the RoleWe are looking for a creative and data-driven Social Media Manager to lead our social presence across all platforms. The ideal candidate should be strong in content creation, brand storytelling, analytics, and community engagement.
Key Responsibilities- Develop and execute the brand's social media strategy across Instagram, Facebook, YouTube, LinkedIn, Twitter, and emerging platforms.
- Plan, create, and publish engaging content (reels, posts, stories, campaigns).
- Lead calendar planning for monthly and weekly content.
- Work with designers and video editors to develop visually appealing creatives.
- Monitor trends, competitor activities, and platform algorithm changes.
- Manage influencer collaborations and identify creators who fit the brand identity.
- Track performance using analytics tools and generate actionable insights.
- Own community management: reply to comments, DMs, and manage audience engagement.
- Coordinate with internal teams (marketing, product, e-commerce) for campaign integration.
- Ensure brand consistency in tone, visual identity, and messaging across platforms.
Required Skills & Experience- Proven experience managing social media for brands, agencies, or creators.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Twitter (X), and trending content formats.
- Hands-on experience with reels, scripts, and creative ideation.
- Excellent communication, copywriting, and storytelling skills.
- Basic knowledge of tools like Meta Business Suite, Canva, Buffer/Later, Analytics tools, etc.
- Ability to understand brand positioning and maintain a consistent voice.
- Creativity, trend awareness, and strong aesthetic sense.
Additional Preferences (Good to Have)- Experience working with influencers or managing collaborations.
- Understanding of brand communication and consumer behavior.
Education- Graduate in Marketing, Communications, Media, or related fields preferred.
Important Note- Only candidates with relevant social media experience should apply. Irrelevant applications will not be considered.
