Social Media Manager

Personal Touch Skincare is a new-age beauty brand dedicated to elevating everyday skincare through deep product research, a sharp fashion-led aesthetic, and a commitment to quality. We aim to make premium skincare accessible and deliver a luxurious, science-meets-style experience to every consumer.

As we scale rapidly across digital channels, we are looking for a Social Media Manager who can build our brand presence, shape our online voice, and create thumb-stopping content that engages and converts.

We are looking for a strategic yet hands-on Social Media Manager who can own our social presence across Instagram, YouTube, Facebook, Pinterest, Reddit and emerging platforms.

This is a creative + analytical role that requires strong understanding of D2C brands, especially in the beauty and skincare space. You will work closely with the founders, creative, and performance marketing teams to build a strong brand identity and deliver measurable growth.

• Develop monthly social media strategies aligned with brand and campaign objectives.
• Create and manage a detailed content calendar across platforms.
• Identify trending formats, audio, and micro-moments relevant to skincare and beauty.

• Work with in-house designers, video editors, and influencers to produce high-quality content.
• Ideate reel concepts, story themes, product features, and campaign creatives.
• Ensure all content reflects brand tone, aesthetic, and guidelines.

• Manage daily postings, publishing, captions, community interactions, and DMs.
• Optimise content for performance (hashtags, posting time, format variations).

• Engage with followers, respond to comments/DMs, and nurture brand advocates.
• Identify and collaborate with nano/micro influencers for product reviews, UGC, and ongoing campaigns.

• Track platform KPIs (reach, engagement, saves, shares, follower growth).
• Analyse weekly and monthly metrics to identify what's working.
• Present insights and improvement ideas to leadership consistently.

• 36 years of experience in Social Media Marketing, preferably with D2C, e-commerce, beauty, skincare, or fashion brands.
• Strong grasp of Instagram-first strategy (Reels, carousels, stories, and influencer-led content).
• Excellent writing skills for captions, scripts, and storytelling.
• Working knowledge of analytics tools (Meta Insights, IG Analytics, third-party tools).
• Experience in content strategy, trend spotting, and understanding youth culture.
• Ability to work in a fast-paced startup-like environment.
• A passion for beauty/skincare is a strong advantage.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field preferred.

• Opportunity to shape the digital voice of a fast-growing beauty brand.
• High ownership, autonomy, and direct impact on brand identity.
• A creative environment with room to experiment and grow.
• Competitive compensation aligned with experience.