Social Media Manager

Role Overview

We're looking for a Social Media Manager to build and manage Pali Beauty's presence across platforms. The role involves content strategy, creation, community building, and collaboration management.

Plan and execute monthly social media calendars aligned with launches and campaigns.

Ideate and produce content (photo, video, copy) that reflects brand tone and aesthetics.

Manage community engagement comments, DMs, UGC, and creator interactions.

Track performance metrics and optimize content based on insights.

Identify and manage collaborations with creators and influencers.

Coordinate with relevant teams for ongoing shoots and campaigns.

Requirements

13 years of experience in social media management (beauty, fashion, or lifestyle preferred).

Strong understanding of Instagram trends, analytics, and audience engagement.

Excellent written communication and attention to detail.

Basic design or editing skills (Canva, CapCut, or Adobe tools) are a plus.

Ability to work in a fast-paced startup environment and manage multiple projects.

Why Pali Beauty

You'll be part of a small, creative team building an emerging Indian beauty brand from the ground up. The role offers full ownership of the brand's digital presence and room to grow with the company.