Social Media Manager

Outerworld is a premium menswear label dedicated to refined craftsmanship, fine fabrics, and timeless Indian artistry. We create clothing for life's finest moments blending sophistication, authenticity, and modern minimalism.

We're looking for a Social Media Manager who embodies style, storytelling, and relentless creativity someone who can translate the brand's world into compelling visual and digital narratives.

As our Social Media Manager, you'll be the driving force behind Outerworld's online presence crafting, curating, and growing the brand across social media channels. You'll ideate and execute campaigns, collaborate with stylists and videographers, and bring our vision to life through content that feels as refined as the garments themselves.

• Content Creation & Ideation
• Conceptualize and execute high-quality social media content aligned with the brand aesthetic.
• Plan and style shoots in coordination with photographers, videographers, and the creative team.
• Develop monthly content calendars for Instagram, LinkedIn, and YouTube.
• Brand Aesthetic & Storytelling
• Maintain a cohesive, elevated visual identity across all platforms.
• Translate product stories and brand philosophy into emotionally resonant posts.
• Identify cultural and creative trends to keep the brand relevant and aspirational.
• Channel Management
• Manage and grow Outerworld's presence on Instagram, LinkedIn, and YouTube organically.
• Draft compelling captions and copy that reflect the brand voice.
• Schedule, post, and monitor content performance regularly.
• Community & Growth
• Build authentic engagement with the Outerworld community.
• Track analytics and provide insights for continuous improvement.
• Experiment with new formats and ideas to challenge the status quo and drive growth.

• 24 years of experience in social media, fashion, or lifestyle brands.
• Strong sense of aesthetics, styling, and luxury visual language.
• Experience in coordinating shoots and working closely with creative teams.
• Excellent communication and copywriting skills.
• Deep understanding of Instagram, LinkedIn, and YouTube best practices.
• Creative thinker with a strong work ethic and willingness to go beyond the ordinary.
• Proficiency with content planning tools (Notion, Later, or similar) is a plus.

• You think like a storyteller and create like an artist.
• You understand that luxury lies in detail.
• You thrive in fast-paced, hands-on creative environments.
• You're driven to build something meaningful not just manage another page.

At Outerworld, you'll shape how modern India sees luxury menswear. You'll work closely with our Creative Director to define narratives that don't just sell they inspire.