Job Description:
The ideal candidate will lead initiatives to enhance Menstrupedia's brand presence and audience engagement through impactful content strategies. They will create and curate compelling, educational, and brand-aligned content for various digital platforms, collaborate with cross-functional teams to execute marketing campaigns, and ensure consistency in messaging. This role requires a passion for storytelling, adaptability to diverse content formats, and a keen understanding of audience engagement to drive awareness and build community.
Responsibilities:
- Craft engaging content for Menstrupedia's website, and social media, aligning with brand voice and goals.
- Assist with content marketing strategies, including calendars and campaigns.
- Ensure content accuracy, clarity, and consistency.
- Researching relevant topics and trends to create impactful content.
- Help manage social channels, schedule posts, engage with followers, and track performance.
- Support marketing and communications teams on content initiatives.
- Track and assess content performance to drive improvements.
Qualifications:
- Some experience in content creation or digital marketing through internships, coursework, or personal projects is advantageous.
- Basic graphic design knowledge and experience with tools like Canva or Flash is a plus.
- Basic understanding of content metrics and data insights.
- Familiarity with social media platforms, and basic SEO principles.
- Proficiency in English and Hindi with strong writing and editing skill.
