Company Description
Lucky Silk Store is a Delhi-based premium ethnic wear label celebrating the beauty of Indian craftsmanship with a contemporary touch.
From timeless silhouettes to intricate detailing, our creations bring together comfort, culture, and modern design sensibilities.
We are a growing our fashion house,In a process of building a new premium Indian women wear brand
Currently expanding our creative and digital presence
Our focus is on building an in-house team that brings storytelling, design, and fashion aesthetics together to create something truly beautiful.
Instagram: @luckysilkstore.official
Role Description
This is a full-time, on-site role for a Social Media Manager based in Delhi, India. The Social Media Manager will be responsible for creating, implementing, posting and analyzing social media strategies to enhance brand presence and engagement. Day-to-day tasks include managing social media accounts, creating and posting content, monitoring audience interactions, Communication on comments, Dms and optimizing campaigns to meet marketing goals. Collaboration with cross-functional teams to align content strategy with broader marketing initiatives is a key part of this role.
Qualifications
- Proficiency in Social Media Marketing and Social Media Optimization (SMO)
- Create and manage engaging content for Instagram, Pinterest, and Facebook
- Plan and coordinate fashion shoots, reels, and campaigns
- Write creative captions and track performance metrics
- Work closely with our founders and creative team to shape brand identity
- Love and experience in Fashion field a must
- Strong Communication and Writing skills
- Experience in developing and executing Content Strategy
- Analytical skills to track performance metrics and optimize campaigns
- Familiarity with social media management tools and emerging trends
- Ability to collaborate effectively with team members across various departments
- Bachelor's degree in Marketing, Communications, or a related field preferred
- Prior experience (3-4 years) in a similar role is an advantage
