Social Media Manager

*Only for Candidates Based in Mumbai or within Commutable Distance*

About Us:

Fashion TV is the world's largest fashion brand and a leading luxury fashion and lifestyle media

house. Founded in 1997 by Mr. Michel Adam Lisowski in France, Fashion TV operates a widely

distributed satellite channel with over 31 satellites and 2,000 cable systems, reaching more

than 2 billion viewers across 193 countries. With a commitment to excellence in fashion and

lifestyle broadcasting, Fashion TV continues to set the highest standards in the industry.

Key Statistics:

- 2 billion viewers

- 250 cable satellites

- 193 countries

- 500 million households

- 10 million public TV sets in public places

- 5 million monthly website screen viewers

- 500k app subscribers and 35k installations per month

- 65 million views on YouTube channel

- 4 million+ Facebook likes and 12 million weekly views

- 300k Instagram followers with 125k organic reach per month

Fashion TV India Private Limited collaborates with aspiring entrepreneurs to launch multiple

businesses across various fields through franchising, licensing, events, media, concepts, and city

partnerships.

https://company.fashiontv.com/

About the Role

Job Title: Social Media Manager

Location: Santacruz (West), Mumbai (On-site role Only Mumbai-based candidates may apply)

Employment Type: Full-time

Department: Operations

About The Role:

As a Social Media Manager at FashionTV, you will lead the strategy, execution, and growth of our digital presence across platforms. This role demands a mix of creative vision, strategic thinking, and performance-driven execution. You will manage both B2B communication (partners, businesses, collaborators) and B2C storytelling (luxury lifestyle, fashion, and end consumers).

We are looking for someone with a strong background in marketing and at least 5 years of experience, preferably in a marketing agency, who can scale our digital footprint and elevate brand engagement.

Key Responsibilities:

Strategy and Leadership

• Own and drive social media strategy across platforms (Instagram, LinkedIn, Facebook, YouTube, X).
• Translate business objectives into impactful digital campaigns for B2B and B2C audiences.
• Lead brainstorming, campaign planning, and digital innovation initiatives.
• Stay ahead of trends in fashion, luxury, and lifestyle to position FashionTV as a thought leader.

Content and Creative Direction

• Oversee the creation of engaging content including reels, campaigns, stories, long-form videos, and collaborations.
• Guide copywriting and creative teams to deliver compelling messaging with clear CTAs.
• Ensure brand voice, tone, and aesthetics are consistent across platforms.
• Supervise influencer and content creator partnerships, ensuring alignment with brand positioning.

Team and Project Management

• Manage junior executives, freelancers, and creative partners to execute campaigns.
• Collaborate cross-functionally with PR, marketing, and sales for integrated campaigns.
• Oversee event coverage, launches, and live content activations.

Analytics and Optimization

• Set KPIs and track performance including engagement, reach, conversions, and ROI.
• Deliver detailed reports with insights, competitive benchmarking, and recommendations.
• Optimize campaigns using platform analytics, A/B testing, and data-driven insights.

Paid Campaigns and Growth

• Plan, launch, and scale paid campaigns across Meta, LinkedIn, and Google.
• Drive lead generation and brand awareness with a focus on ROI.
• Manage budgets and performance reporting.

Requirements:

• 5+ years of proven experience in social media management, digital marketing, or brand strategy.
• Agency background or experience handling multiple brands is strongly preferred.
• Strong knowledge of digital marketing strategies for both B2B and B2C.
• Excellent command of English, both written and verbal, with a flair for storytelling.
• Proficiency with analytics and ad management tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, Google Ads, Meta Ads Manager).
• Strong creative vision with a sharp visual sense and familiarity with Canva, Photoshop, or video editing tools.
• Proven experience leading teams and managing large-scale campaigns.
• Must be based in Mumbai (strictly on-site role).

What you'll Gain:

• Leadership role in building FashionTV's digital presence in fashion and luxury.
• Opportunity to conceptualize and execute high-visibility campaigns with global reach.
• Exposure to both corporate and lifestyle industries, blending creativity with strategy.
• Strong career-building platform with growth opportunities in marketing and digital leadership.
• Access to a wide network of fashion, lifestyle, and luxury professionals.

Application Details

To apply, send your CV and cover letter to: 86553 67975

Location: Santacruz (West), Mumbai This is a full-time position.

Skills: hiring, recruitment, talent acquisition, employer branding, documentation, databases, branding, communication, human resources