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Social Media Manager

Cardinal Financial

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7-10 Years
a month ago
172 Viewed
0 Applied

Job Description

  • The Social Media Manager will be responsible for developing, implementing, and managing our social media strategy to enhance our online presence, improve marketing efforts, and increase engagement and brand awareness
  • This role requires a creative and strategic thinker with extensive experience in social media management and a proven track record in leading successful social media campaigns
  • The ideal candidate will have strong leadership skills and the ability to drive social media initiatives from concept to execution
What You Will Do:
  • Develop and execute a comprehensive social media strategy that aligns with the companys marketing goals and brand voice.
  • Oversee the creation and implementation of social media campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn and emerging platforms.
  • Set specific objectives and report on ROI.
  • Lead the creation, curation, and management of high-quality, engaging, and brand-consistent content across all social media platforms.
  • Coordinate with internal teams and external agencies to ensure timely and effective content production.
  • Monitor, respond to, and engage with our online community to build brand loyalty and foster positive interactions.
  • Develop and manage social media partnerships and influencer collaborations to amplify reach and engagement.
  • Use social media analytics tools to track, measure, and report on campaign performance, social media trends, and audience insights.
  • Continuously optimize social media strategies based on data-driven insights and best practices.
  • Conduct A/B testing to determine the most effective content and strategies.
  • Collaborate with marketing, PR, creative, and other departments to ensure cohesive and integrated social media efforts.
  • Stay up-to-date with industry trends, competitive landscape, and emerging social media platforms to keep our strategies innovative and effective.
What You Need:
  • Bachelor s degree in Marketing, Communications, Journalism, or a related field.
  • A minimum of 7-10 years of experience in social media management, with at least 3 years in a senior or managerial role.
  • Proven track record in developing and executing successful social media campaigns.
  • Proficiency in social media platforms and their respective tools (eg, Facebook Insights, Twitter Analytics, LinkedIn Analytics, Instagram Insights).
  • Experience with social media management tools.
  • Knowledge of SEO and web traffic metrics.
  • Strong creative thinking and storytelling skills.
  • Excellent analytical skills with the ability to interpret social media data and translate it into actionable insights.
  • Excellent written and verbal communication skills.
  • Strong leadership and project management skills with the ability to manage multiple priorities and cross-functional teams.
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Last Updated: 22-05-2024 06:37:53 PM
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