Job Role : Social Media Manager
Company Overview:
Bijliride is a pioneering electric two-wheeler rental startup dedicated to delivering sustainable, convenient, and cost-effective transportation solutions. We provide electric two wheelers on rent to individuals and businesses. As a first in the country, we are providing unique 24/7 services to our customers which include battery delivery, battery swapping & breakdown assistance.
Our mission is to redefine urban commuting by offering eco-friendly alternatives that enhance mobility while mitigating carbon emissions. As a rapidly expanding startup, we prioritize innovation, teamwork, and employee well-being.
Position Overview:
We are looking for a strategic and creative Brand Manager to lead the development and execution of marketing initiatives that strengthen our brand identity, drive customer engagement, and support business growth. The ideal candidate will have strong analytical skills, a deep understanding of consumer behavior, and the ability to manage cross-functional teams.
Key Responsibilities:
- Develop and implement brand & Social Media strategies and marketing plans aligned with business goals.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Create and publish engaging content regularly (posts, reels, stories, videos, etc.)
- Collaborate with designers, content writers, and marketing team members.
- Manage the brand's image, voice, and presence across all platforms.
- Coordinate with the creative, digital, and product teams to ensure brand consistency.
- Plan and oversee campaigns (advertising, events, sponsorships, etc.) to build brand awareness.
- Monitor competitors and adjust branding strategies as needed.
- Manage and oversee social media accounts on platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.
- Track brand performance metrics (awareness, engagement, loyalty) and prepare reports.
- Handle partnerships, influencers, and third-party agencies.
- Collaborate with sales and product teams to support product launches and promotions.
- Ensure compliance with brand guidelines across departments.
Qualifications:
- Education: Bachelor's degree in English, Marketing,Communication, Business Administration, or related field.
- Experience: 13 years of relevant experience.
Skills:
- Proven experience as a Brand Manager & Social Media Manager or in a similar marketing role.
- Strong knowledge of digital and traditional marketing tools.
- Excellent communication and project management skills.
- Excellent knowledge of social media platforms, tools, and analytics.
- Strong content creation and copywriting skills.
- Basic graphic design knowledge (Canva, Adobe tools preferred).
Personal Attributes:
- Creative thinker with a strategic mindset.
- Detail-oriented with a commitment to quality.
- Strong communication and interpersonal skills.
- Ability to work independently as well as in a team environment.
- Adaptability and willingness to learn new skills and technologies.
- Ability to multitask, manage priorities, and meet deadlines.
Languages:
- Proficiency in English is required.
- Knowledge of Hindi, Telugu, or other local languages is a plus.
Why Join us:
- Opportunity to work in a fast-paced and innovative environment.
- Collaborative and inclusive company culture.
- Professional growth and development opportunities.
- Competitive salary and benefits package.
Addition Information:
Location: Hyderabad (Madhapur)
Join us and be part of a creative team that shapes our brand's visual identity and communicates our message to the world!
