Social Media Manager

Adda247, India's largest Vernacular Learning Platform, offers comprehensive online courses for over 500 exams, including Government Job exams, UPSC, IIT JEE, NEET, and CUET. Founded in 2016, the company provides diverse learning solutions such as live online classes, video courses, mock tests, and study materials in more than 12 Indian languages. With a strong commitment to bridging educational access barriers, Adda247 primarily serves students from Tier II, Tier III, and rural areas, extending learning opportunities nationwide. The group operates recognized brands like Adda247, StudyIQ Education, and Sankalp Bharat, collectively serving over 40 million monthly users. Guided by a vision to build the nation through education, Adda247 remains a leader in delivering high-quality, inclusive learning resources to aspirants across India.

This is a full-time, on-site role located in Gurugram for a Social Media Manager. The Social Media Manager will be responsible for creating, managing, and optimizing social media campaigns to engage audiences and enhance brand presence across various platforms. Tasks include developing content strategies, planning and scheduling posts, responding to audience queries, monitoring performance metrics, and ensuring alignment with overall company objectives. Additionally, the role demands staying updated on the latest social media trends and implementing strategies to further enhance reach and engagement.

• Expertise in Social Media Marketing and Social Media Optimization (SMO) to manage and optimize campaigns effectively.
• Strong skills in Communication and Writing to craft compelling and engaging content for diverse audiences.
• Experience in developing and implementing Content Strategies tailored to different platforms and audiences.
• Ability to analyze metrics, identify trends, and optimize social media performance.
• Proficiency in social media tools, analytics platforms, and technology trends.
• Bachelor's degree in Marketing, Communications, or a related field.
• Prior experience managing social media for an educational or tech-based company is a plus.