Social Media Executive

Company Description

The Amethyst Store specializes in luxury 92.5 silver jewelry, offering a diverse range of bridal and designer collections in gold-plated and antique oxidized finishes. Established in 2018, The Amethyst Store was founded by Sweatha, Shricharran, and Srinithi Ravi, inspired by the elegance and boldness of handcrafted designs on a silver base. The brand's collections celebrate the unique beauty and special occasions in the lives of Indian women, catering to various styles and communities across India. Customers can explore the extensive collections both online at www.theamethyststore.com and at the flagship showroom in Chennai, located on Kadher Navas Khan Road.

Role Description

This is a full-time on-site role for a Social Media Executive based in Chennai. The Social Media Executive will manage the company's online presence across various platforms, create engaging content, plan and execute social media campaigns, and monitor user engagement. The role includes staying updated on social media trends, analyzing performance metrics, and collaborating with internal teams to align social media strategies with brand goals.

Qualifications

• 2+ Experience and expertise in social media management platforms, content creation, and campaign planning
• Strong content writing and editing skills, with an emphasis on creating engaging and visually appealing posts
• Proficiency in analyzing social media metrics and deriving actionable insights
• Knowledge of current digital marketing trends and strategies
• Strong communication, creativity, and organizational skills are required
• Familiarity with graphic design tools and basic knowledge of photography is a plus
• Bachelor's degree in Marketing, Communication, or a related field preferred but not mandatory; relevant experience will also be considered