A storyteller who understands the art and science of social media growth, specifically for LinkedIn. Responsible for developing and executing content strategies, creating engaging content, analyzing performance metrics, and managing community engagement to build brand visibility and generate leads.
Key Responsibilities
- Develop and execute a content calendar for company page and founder profiles that aligns with business goals
- Write compelling hooks, insightful long-form posts, carousels, and updates that drive engagement
- Track performance metrics (impressions, engagement rate, click-throughs) and pivot strategies based on data
- Manage comments and engage with relevant creators to build authority and network
- Work closely with the founding team to capture their voice and translate ideas into high-impact content
Skills & Requirements
- Social Media content strategy and growth tactics
- Social media analytics and performance tracking
- Visual design tools (Canva/Figma) for creating memes or carousel designs
Soft Skills
- Storytelling
- Ownership and self-management
- Adaptability to startup ambiguity and speed
- Collaboration
