Social Media & Content Strategy Manager

About Wholeleaf

Wholeleaf is one of India's fastest-growing natural pain therapeutics companies, focused on scientifically formulated solutions for chronic pain management. We combine traditional Ayurvedic knowledge with modern research to create products that help people live pain-free.

As we scale our brand, we're looking for a highly creative and strategic Social Media & Content Strategy Manager who understands how to build engaging content that drives organic growth, community engagement, and brand awareness.

Key Responsibilities

- Own and execute Wholeleaf's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

- Develop content strategies that increase organic reach, engagement, and follower growth.

- Write compelling scripts for UGC creators, founders, doctors, patient stories, educational videos, and short-form content.

- Plan and manage monthly content calendars aligned with product launches, campaigns, and seasonal opportunities.

- Conceptualize high-performing Reels, Shorts, and viral content formats.

- Work closely with creators, doctors, influencers, and the in-house creative team to produce engaging content.

- Analyze platform performance and continuously optimize content based on insights and trends.

- Stay updated with social media trends, storytelling formats, and platform algorithms.

- Collaborate with performance marketing, design, and business teams to ensure consistent brand messaging.

- Build a strong community by driving meaningful engagement across social platforms.

What We're Looking For

- 5–8+ years of experience in social media, content strategy, or digital marketing for consumer brands.

- Proven experience growing organic social media channels.

- Exceptional scriptwriting and storytelling skills for short-form video content.

- Strong understanding of UGC content, creator marketing, and influencer collaborations.

- Ability to convert product features into engaging consumer-focused stories.

- Experience working with B2C brands is essential.

- Experience in healthcare, nutraceuticals, Ayurveda, pharmaceuticals, or wellness brands will be a significant advantage.

- Strong analytical mindset with the ability to interpret social media metrics and improve performance.

- Excellent communication, project management, and creative thinking skills.

Preferred Skills

- Experience managing founder-led social media.

- Familiarity with AI tools for content ideation and workflow optimization.

- Experience working with video editors, designers, and creators.

- Understanding of Meta, Instagram, YouTube, and LinkedIn best practices.

Why Join Wholeleaf

- Build one of India's fastest-growing healthcare consumer brands.

- Own the social media strategy with significant creative freedom.

- Work directly with the founder and leadership team.

- Opportunity to create content that positively impacts millions of people living with chronic pain.

- High-growth environment with significant career advancement opportunities.

If you're passionate about storytelling, social media, and building brands through content that genuinely connects with people, we'd love to hear from you.