Social Media & Content Marketing Manager

Job Title: Social Media & Content Marketing Manager

Experience Required: 4-5 years

Location: Mumbai

Industry: Stock Broking, Financial Services

About the Role

We are looking for a creative and finance-savvy Social Media & Content Marketing Manager to lead our digital presence and content strategy. The ideal candidate should have a strong understanding of the Indian stock market, trading concepts, and financial trends, with a knack for creating engaging and educational content tailored for investors.

Key Responsibilities

1. Social Media Strategy & Management:

• Develop and execute a content strategy across LinkedIn, Twitter, Instagram, Facebook, and YouTube, Whatsapp and Telegram to engage traders and investors.
• Manage daily posts, market updates, interactive polls, and financial infographics to boost audience engagement.
• Monitor stock market trends and integrate real-time updates into social media communications.
• Build engagement through timely responses to comments, queries, and community interactions.

2. Content Creation & Marketing:

• Develop educational content on finance and stock market related

3. Market Analysis & Thought Leadership:

• Stay updated with market movements, economic events, and financial news to create real-time, insightful content for investors.
• Collaborate with analysts and traders to convert their expertise into digestible content
• Develop thought leadership pieces that position the company as a reliable source for stock market insights.

4. Digital Marketing & Performance Tracking:

• Plan and manage paid campaigns on digital platforms to drive lead generation and brand visibility.
• Use Google Analytics, SEO tools, and social media insights to track performance, optimize engagement, and improve conversion rates.
• Conduct competitor analysis to refine digital strategies and market positioning.

5. Video & Visual Content Development:

• Work closely with designers and video editors to create content for YouTube and social platforms.
• Manage live webinars and Q&A sessions with financial experts to engage audiences and boost brand credibility.

6. Community Engagement & Growth:

• Build and nurture an active investor community through regular engagement, contests, and industry collaborations.
• Develop referral programs and interactive campaigns to enhance brand loyalty.

Desired Skills & Qualifications:

Strong understanding of the Indian stock market, trading, and investment strategies

Proven experience in financial content creation, social media management, and digital marketing

Expertise in SEO, Google Analytics, paid campaigns, and online engagement strategies

Ability to translate complex financial concepts into simple, engaging content

Excellent writing, editing, and communication skills

Experience in video content creation and collaboration with design teams

Strong analytical mindset with the ability to track and improve content performance