Social Media Content Creator

Company Description Sahni Fabs is a textiles company headquartered in New Delhi, India, with its office located in Nehru Place, one of the city's key commercial hubs. The company specializes in fabric and textile products, serving a diverse range of customers in domestic and international markets. As a growing business, Sahni Fabs values creativity, quality, and consistency in showcasing its products and brand. Team members work closely across functions to support branding, marketing, and customer engagement. The company offers opportunities for individuals who are interested in the intersection of fashion, textiles, and digital storytelling.

Role Description This is a full-time, on-site Social Media Content Creator role based in New Delhi. The Social Media Content Creator will plan, create, and publish engaging content across social media platforms to highlight Sahni Fabs textile collections, brand stories, and promotions. Daily responsibilities include developing content calendars, writing captions and posts, collaborating with design and sales teams to gather product information, and capturing photo and video content on-site as needed. The role also involves monitoring audience engagement, responding to comments and messages in a professional manner, and providing regular performance reports and insights to inform future campaigns. The Social Media Content Creator will help maintain a consistent brand voice and visual style while experimenting with new formats and trends to grow reach and engagement.

Qualifications

• Ability to plan and manage social media content calendars and campaigns across platforms such as Instagram, Facebook, and other relevant channels.
• Strong skills in writing clear, engaging, and brand-aligned captions and posts, with attention to grammar and tone.
• Experience creating visual content, including basic photography and short-form video suitable for social media.
• Comfort with social media analytics tools to track performance, interpret data, and provide actionable insights.
• Interest in textiles, fashion, or design, with the ability to translate product features into compelling stories.
• Good communication and collaboration skills for working closely with marketing, sales, and design teams on-site.
• Ability to work independently, manage multiple tasks, and meet deadlines in a fast-moving environment.
• Bachelor's degree or equivalent experience in Marketing, Communications, Media, Design, or a related field is preferred.
• Prior experience in social media content creation or digital marketing, especially in retail or textiles, is an advantage.