Social Media Assistant

+ About the role:

We're looking for a social-first marketer who lives and breathes content, community, and culture.

Someone who can think like a strategist, shoot like a creator, and scale like a growth marketer.

You'll own the brand's presence across Instagram, YouTube Shorts, Threads, and beyond from idea to reel to results. If you know how to turn scrolls into saves, comments into community, and eyeballs into sales you'll love this role.

+ What You'll Do:

- Strategy & Planning:

• Build monthly content calendars and campaigns aligned with brand & business goals
• Research trends, insights, and competitor moves and turn them into content opportunities
• Translate marketing objectives into thumb-stopping ideas

- Content Creation:

• Conceptualize, script, shoot, and edit Reels/Shorts (phone or camera)
• Direct & capture lifestyle, recipe, behind-the-scenes, and product videos
• Edit videos with a strong sense of pacing, hooks, and storytelling (CapCut, VN, Premiere Pro, etc.)

- Community & Engagement:

• Manage DMs, comments, and engagement
• Build relationships with creators, influencers, and micro-communities
• Stay ahead of internet culture, meme trends, and viral formats

- Performance & Growth:

• Plan & execute paid campaigns on Meta Ads Manager
• A/B test creatives, hooks, and audience targeting

- Copywriting & Brand Voice:

• Write captions, hooks, and CTAs that convert
• Adapt tone per platform witty, bold, relatable, and scroll-stopping

+ You'll Excel If You:

• Are obsessed with social media and know how algorithms evolve
• Can balance creativity with performance metrics
• Have hands-on experience with content creation (shooting + editing)
• Have managed pages that grew followers, engagement, or sales
• Understand visual storytelling, trends, and what makes people share

+ Perks:

Creative freedom & ownership not micromanagement

Work directly with founders who think fast & move faster

Exposure to brand strategy, content production & ad growth

Performance-based growth & bonuses

+ How to Apply:

Your portfolio - links to Reels, posts, and pages you've managed at [Confidential Information]

Location: BKC, Mumbai

Type: Full-Time

Experience: 13 years (or proven portfolio)

Note: This is an on-site role and is only for candidates residing in Mumbai.