Position: Social Media & LinkedIn Marketing Executive
Location: Goregaon (West), Mumbai
Job Description
About the Role
We are looking for a creative, strategic, and results-driven Social Media & LinkedIn Marketing Executive with 3–4 years of experience to strengthen our digital presence and enhance our brand visibility. We are looking for a creative and proactive marketing professional who can take ownership of the company's social media presence, produce engaging content, build meaningful online engagement, and use LinkedIn as a key platform for branding and business development.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with business objectives.
- Own and manage the company's LinkedIn page and other social media platforms, including Instagram, Facebook, X (Twitter), and YouTube, where applicable.
- Create high-quality content, including posts, articles, carousels, videos, graphics, and thought leadership content.
- Prepare and maintain a monthly content calendar and ensure timely execution.
- Collaborate with internal teams to gather business updates, client success stories, events, and announcements for content creation.
- Build and grow the company's LinkedIn presence through organic engagement, employee advocacy initiatives, and networking.
- Manage audience engagement by responding to comments and messages professionally.
- Track and analyse social media performance, prepare monthly reports, and recommend improvements based on analytics.
Required Skills
- Excellent written and verbal communication skills.
- Strong content writing, copywriting, and storytelling abilities.
- Proven experience managing LinkedIn and other social media platforms for a business.
- Proficiency in Canva, Adobe Express, or similar creative tools.
- Basic understanding of SEO, digital marketing, and social media analytics.
- Ability to interpret data and optimise campaigns based on performance.
- Strong planning, organisational, and project management skills.
- Creative mindset with attention to detail.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Journalism, Business Administration, or a related field.
- 3–4 years of relevant experience in social media marketing, digital marketing, or content marketing.
- Knowledge of video editing tools such as Canva, Adobe Premiere Pro etc.
- Familiarity with AI-powered content creation tools such as ChatGPT, Microsoft Copilot, or similar platforms.
