About Devastram
Devastram is India's premium devotional lifestyle brand, creating handcrafted deity dresses, accessories, and devotional products designed with love, luxury, and devotion.
We are looking for a creative, devotional, and AI-savvy Social Media Associate who can help us create engaging content, edit videos, schedule posts, and support our mission of becoming India's most trusted devotional brand.
Responsibilities -
Content Creation
- Create Instagram Reels, Shorts, and social media videos.
- Assist in planning weekly and monthly content calendars.
- Convert ideas into engaging social media content.
- Create devotional, educational, and product-focused content.
Video Editing
- Edit Reels, Shorts, and promotional videos.
- Add subtitles, transitions, music, hooks, and captions.
- Create high-retention videos optimized for Instagram and Facebook.
- Repurpose long-form videos into multiple short-form clips.
AI Content Creation
- Use ChatGPT, Claude, Gemini, and other AI tools for content generation.
- Create AI-generated images and concepts using ChatGPT Images, Gemini, Midjourney, etc.
- Create simple AI videos using tools such as Kling, Runway, Veo, Pika, or similar platforms.
- Research new AI tools and suggest ways to improve content creation efficiency.
Social Media Management
- Schedule posts on Instagram, Facebook, YouTube Shorts, and Pinterest.
- Upload content with proper captions, hashtags, and tags.
- Monitor comments, messages, and engagement.
- Track content performance and share weekly reports.
Research & Trend Analysis
- Research trending reels, audio, and content formats.
- Study competitors and devotional content creators.
- Suggest new content ideas and storytelling angles.
Requirements
Must Have
- Basic video editing skills (CapCut, VN, Premiere Pro, Final Cut, etc.)
- Good understanding of Instagram Reels and social media trends.
- Familiarity with AI tools like ChatGPT, Claude, Gemini, and image-generation tools.
- Strong communication skills in Hindi and English.
- Passion for devotional content and Indian culture.
Bonus Skills
- Canva or Photoshop knowledge.
- Motion graphics experience.
- On-camera confidence for creating UGC-style videos.
- Experience creating AI-generated videos.
Culture Fit
We're looking for someone who loves social media, enjoys experimenting with AI tools, deeply resonates with devotional content, and aspires to build a meaningful career in content creation, digital marketing, and brand building — especially at the intersection of tradition and technology.
KPI's
- 3–5 reels created daily.
- Posts scheduled consistently.
- Improved social media engagement.
- New AI-driven content ideas every week.
- Faster content production using AI tools.
Skills: social media,claude,gemini,editing,content creation
