Social & Content - Manager

About THRYL

THRYL (by Glazer Games) is India's social gaming & esports platformethical, noncashstakes, communityfirst. We combine tournaments, creatorled content, and a massive catalog of casual games with onplatform rewards (THRYL Token) and offerwall incentives. We publish video content via Glazer Games channels and run a thriving Discord community. We're building for scale with brand safety at the core: no gambling, no fantasy, no betting, no paytoenter tournaments.

Why this role now

We're expanding our organic growth engine across Instagram, X, YouTube (via Glazer Games), Discord, and community surfaces. We need a playercoach who can own strategy and ship content daily, activate creators, and turn viewers users advocatesworking closely with Esports Production, UA/Growth, and Product.

Role overview:

Title: Social & Content Lead (Manager)

Function: Marketing (Organic Growth / Content / Community)

Reports to: Head of Marketing / Growth

Location: Surat, Gujarat

Schedule: Fulltime; some evenings/weekends for live events

Key outcomes (first 90 days)

1. Ship a refreshed channel strategy with weekly calendars for IG, X, YT, Discord, LinkedIn.
2. Establish a content lab: hooks, thumbnails, shorts workflow, A/Bs, and a clean asset tracker.
3. Launch creator pilots ( 6 per month) with clear CTAs (install, join Discord, watch live).
4. Build a highlights pipeline from esports/streams 2030 shorts/reels per month.
5. Deliver a weekly KPI report with insights and actions.

Key outcomes (6 months)

• MoM growth on primary channels; improved watch time, ER, and CTR vs baseline.
• Repeatable creator program ( 10 active creators/month) with predictable deliverables.
• Discord: consistent events cadence; improved activation & retention.
• Organic social contributing meaningful installs / inapp actions (tracked via UTMs/postbacks where possible).
• Zero policy violations: brandsafe and compliant content at scale.

Responsibilities (what you'll own)

1) Strategy & Planning

• Channelwise strategy (IG, X, YT via Glazer Games, Discord, LinkedIn) mapped to funnel goals.
• Monthly/weekly calendars, campaign timelines, and content priorities (product beats, esports, community).
• Narrative arcs around creator collabs, tournaments, feature drops, and tentpole moments.

2) Content Production & Publishing

• Briefs, scripting, editing supervision (or handson for shorts), thumbnail craft.
• Turn longform/livestream assets into snackable highlights, memes, and recaps.
• Ontime publishing, pinning, and crossposting; UTM hygiene and basic SEO for YT.
• Maintain a single source of truth: asset library, naming, versioning, rights, and clear approvals.

3) Creator & Influencer Program

• Source, vet, and onboard creators aligned to our brand safety standards.
• Negotiate deliverables and rates; draft briefs and track outputs in a shared tracker.
• Grow a dependable bench across Hindi & regional languages; pilot revenueshare/affiliate experiments.
• Postcampaign reports with learnings and nextstep proposals.

4) Community & Discord Ops

• Daily prompts, polls, AMAs, and creator spotlights; weekly challenges & leaderboards.
• Moderation and safety: enforce community rules, escalate issues quickly.
• Coordinate with Campus Ambassadors and power users to amplify events and UGC.

5) Live & Esports Content

• Work with Broadcast/Production to preplan shots and storylines for highlight capture.
• Create realtime social: countdowns, live tweets, clipdrops, MVP spotlights, postmatch reels.
• Turn tournament outcomes into evergreen content (top plays, pro tips, microlessons).

6) Measurement & Insights

• Weekly dashboards: follower growth, ER, watch time, CTR, installs, Discord health.
• Content lab: A/B hooks & thumbnails; test posting times & formats; iterate fast.
• Extract insights that feed back into Product/UA (what converts, which narratives work).

7) Governance, Brand Safety & Compliance

• Zero tolerance for gambling/fantasy/betting or paid entry fee narratives.
• Adhere to THRYL policies (Terms of Use, Token & Conversion, Offerwall, Community Guidelines, Brand Safety & UA Addendum, Child Safety & Age Gate, Cookie/Tracking).
• Ageappropriate creative; accurate disclaimers on rewards & redemptions; responsible influencer disclosures.

KPIs & health metrics

• Audience Growth: MoM follower growth by channel.
• Engagement: ER/post & ER/video; avg watch time (incl. 30sec hold).
• Acquisition: CTR to store/landing; installs from social; CPI/CPE benchmarks (where trackable).
• Community: Discord joins, DAUs, message velocity, event participation.
• Throughput: planned vs published; ontime rate; creator deliverables completion.
• Safety: 0 takedowns, 0 policy strikes, 0 agegate violations.

We set baselines together in Month 1; targets will be ambitious but realistic for each channel's current state.

Musthave qualifications

• 47 years in social/content for gaming/esports/consumer apps or youth brands.
• A portfolio of shorts/reels/threads that demonstrably moved metrics.
• Handson editing (CapCut/Premiere) and thumbnail craft; strong hook & copywriting skills.
• Analytics fluency: IG Insights, YT Studio, X analytics; UTM discipline; comfort with GA4.
• Endtoend creator ops: sourcing briefs contracts tracking reporting.
• Experience running Discord communities and live/social coverage for events.
• Clear understanding of India's online gaming sensitivities and ad/creator disclosure norms.

Goodtohave

• Managed a 50k+ member Discord; regional language content ops.
• Basic motion/design (AE/Canva/Figma) proficiency.
• Familiarity with PostHog/Mixpanel, AppsFlyer/Branch, or similar attribution tools.
• Esports tournament content experience; broadcast coordination.

Tool stack (we use/accept equivalents)

• Planning/PM: ClickUp/Notion, Google Workspace.
• Editing/Design: CapCut, Premiere Pro, Photoshop/Canva, Figma.
• Publishing/Listening: Native schedulers; Hootsuite/Later/Sprout optional.
• Analytics: IG/X native, YouTube Studio, GA4; UTM builder; (nice) PostHog/Mixpanel.
• Utilities: Frame.io/Drive for review; Bitly; Discord bots for moderation.

Working model & benefits

• Location: India (Hybrid/Remote); travel for shoots/lan events as needed.
• Hours: Standard weekdays + eventaligned evenings/weekends.
• Compensation: Competitive salary + performance bonus; equipment & learning stipend.
• Perks: Game credits, creator passes, and access to esports & studio shoots.

Growth path

• 1218 months: Step up to Senior Lead owning organic growth OKRs.
• 1824 months: Build a content pod (editor + designer + community exec) and/or move toward Head of Content/Community.

Process & rituals

• Weekly: Content review & KPI standup; creator pipeline checkin.
• Biweekly: Experiment review (what we A/B'd, what we learned).
• Monthly: Retrospective and nextmonth plan; leadership readout.

Interview process

1. 20min intro screen (fit & portfolio walkthrough).
2. 45min craft interview (hooks, thumbnails, analytics stories).
3. Takehome (4872 hrs): see below.
4. 60min panel with Growth, Esports, and Creator Ops.
5. Founder conversation; references; offer.

Sample takehome (23 hrs cap)

• Part A (Strategy): 2week calendar (IG, YT Shorts, X) for a minitournament & feature launch.
• Part B (Craft): Write 5 hooks and 3 thumbnail headlines for one gameplay highlight; mock one thumbnail.
• Part C (Analysis): Review a provided dashboard; list 5 insights and 5 actions.

How to apply

Send your resume/LinkedIn and a 10slide or 2page portfolio: best posts, before/after thumbnails, short video samples, and one minicase on a channel you grew (goals tactics results). Email to [Confidential Information] with subject: THRYL Social & Content Lead YourName.