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Shopper Marketing Specialist



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6-8 Years
3 months ago
79 Viewed
2 Applied

Job Description


Customers & Products

Job Family Group:

Marketing Group

Job Description:

Key Accountabilities:

  • Shopper Marketing Strategy: Develop and execute data-driven shopper marketing strategies that enhance brand visibility and drive customer engagement, ultimately leading to increased sales and brand loyalty.
  • Mechanic Advocacy Programs: Create and implement innovative mechanic advocacy programs that foster loyalty and drive engagement among our mechanic partners, ensuring they remain committed to our brand and its values.
  • Learning Academy: Lead the development and enhancement of our learning academy, providing our team with the tools, resources, and knowledge they need to excel in the ever-evolving marketing landscape.
  • Enable Marketing Executive: Collaborate with cross-functional teams to enable our marketing executives through training, resources, and support, ensuring they are equipped to execute marketing strategies effectively.
  • Mechanic Contests: Plan and execute exciting and engaging mechanic contests that not only boost morale and enthusiasm but also generate positive results for the brand.
  • Retail Transformation: Drive the transformation of our retail outlets, ensuring they remain modern, appealing, and aligned with our brand's image and goals.
  • Act in a manner consistent with the BP Values & Behavior by leading and building enduring capability, energizing people and adhering to company's Ethics & Compliance agenda
  • Manage Vendors: Getting vendors in our bucket, making them understand CIL process, ensure proper customer management, and ensure that Budgets are utilized as per plan in line with provisions for both b2c and b2b business

Experience and Qualifications:

  • Ideate and keep the Innovation pipeline high to drive mechanic advocacy
  • Ensure that the procurement policy is followed by the team
  • Ensure Accurate provision and budget management process
  • Handle Audit Queries time to time on various initiatives.
  • Ensure HSSE standards are met by Vendors
  • Ensure compliance to Rebates / Incentives & Events Policy
  • Key Stake Holder Management - Sales, Finance, Performance team, Auditors ( including External Auditors ) Controls, Sales Operations & Country & Global Digital Marketing


  • University graduate with a post graduate qualification in management degree.
  • Experience & Expertise
  • Minimum 6 years of experience in Sales & Marketing
  • Self-starter, innovative and proactive attitude is critical
  • Strong leadership is essential
  • Excellent communication and inter-personal skills
  • Result driven and seeking for execution excellence
  • Track records in various consumer sales and marketing roles or in designing and deploying advocacy initiatives.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working


Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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Last Updated: 02-05-2024 07:18:15 AM
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