Plays the role of key client contact, builds trust with clients as their focal point for omnichannel campaign execution
Collaborates and aligns to brand campaign objectives and result areas
Maintains campaign blueprint. Helps Country and Brand teams with campaign design through data-driven customer insights. Maintains a deep understanding of available data and campaign analytics (both internal and external).
Defines test plans, collaborates with teams to monitor performance
Overall responsibility for delivering a seamless Omni-channel experience for the brands.
Ensures that processes are effectively administered. Establish, maintain, manage all deadlines, dependencies, and deliverables across all internal production, platform vendors, client teams.
Proactively manage changes in project scope, identify potential integration risks, and devise contingency plans.
Serve as a primary point of contact for Brand and Country teams, managing effective communication across teams.
Keeps track of timelines to ensure project deadlines are met.
What will you need
Must have skills
10+ years of campaign execution experience in pharmaceutical/healthcare marketing.
Hands on experience in Salesforce marketing cloud (SFMC) for user journeys.
Experience with analytics, and customer segment targeting, and tactics is desirable.
Strong knowledge of digital marketing in the pharma space, and insight into digital marketing in the medical community as well as outside the industry.
Experience analyzing customer metrics, drawing insights, and proposing appropriate action.
Understanding of digital and omnichannel marketing channels in pharma.
Data driven mindset with 4-6 years of work experience doing quantitative analysis at the digital campaign, customer, channel, and content level. Previous Pharma experience is required.
Ability to manage multiple project timelines with critical deadlines and interdependencies.
Good to have skills
Evaluate and analyze Omnichannel program execution quality vs. industry standards and benchmarks in the digital space and stay apprised on emerging trends and key learnings.
Develop key project customer experience metrics and key performance indicators for executive level reporting, monitor, analyze, and report ROI of customer engagement initiatives.
