Company Description CT Group of Institutions is a leading educational group committed to excellence in education and holistic development. The group operates a wide range of institutions from pre-schools to postgraduate institutes, offering world-class infrastructure, Wi-Fi enabled campuses, well-equipped libraries, and hi-tech laboratories. Learners benefit from experienced academic professionals and an environment designed to match global benchmarks in quality education. CT Group provides graduate and postgraduate programs across Engineering and Architecture, Management, Pharmacy, Computer Applications, IT, Hotel Management, Airlines Tourism and Hospitality Management, Fashion Designing, Commerce, and Education, creating diverse opportunities for learners and staff alike.
Role Description The Seo Executive will be responsible for improving the online visibility and search engine performance of CT Group of Institutions. Day-to-day tasks include conducting keyword research, optimizing website content and metadata, monitoring and analyzing SEO performance metrics, and implementing on-page and off-page SEO strategies. The role also involves collaborating with content and marketing teams, performing technical SEO audits, and keeping updated with search engine algorithm changes and best practices. This is a full-time, on-site role based in Jalandhar, requiring close coordination with institutional stakeholders to support digital marketing and brand awareness initiatives.
Qualifications
- Strong foundation in SEO practices, including keyword research, on-page optimization, link-building strategies, and familiarity with search engine algorithms.
- Experience using SEO and analytics tools such as Google Analytics, Google Search Console, keyword research tools, and basic understanding of web analytics reporting.
- Ability to collaborate with content and marketing teams, with good skills in coordinating campaigns, optimizing content for SEO, and supporting digital marketing initiatives.
- Basic understanding of website structure, HTML tags, and technical SEO concepts such as site speed, mobile responsiveness, and crawlability.
- Excellent written and verbal communication skills, attention to detail, and the ability to work independently and meet deadlines.
- Bachelor's degree in Marketing, Information Technology, Computer Applications, Communications, or a related field; prior experience in education sector marketing is an advantage.
