Job Title: Senior UI/UX & Brand Designer (B2B SaaS)
Location: Hyderabad, India
About The Smarketers
At The Smarketers, we help B2B and SaaS brands accelerate growth through strategic marketing, branding, and digital transformation. We are looking for a highly skilled Senior UI/UX & Brand Designer who combines strong graphic design fundamentals with UI/UX expertise and multimedia capabilities.
This role requires someone who understands branding deeply, designs with purpose, works efficiently using modern tools and technologies, and can translate strategy into compelling visual experiences across digital and offline platforms.
Role Overview
We are seeking a Senior UI/UX & Brand Designer with strong expertise in Graphic Design and UI/UX Design. Experience in video editing and motion graphics will be an added advantage.
The ideal candidate should be detail-oriented, creatively sharp, up to date with the latest design trends and technologies, and capable of generating high-quality outputs efficiently using both premium and open-source tools.
You should have a strong understanding of design systems, brand language, color psychology, typography, layout principles, and user behavior — along with the confidence to present, justify, and educate clients on design decisions.
Key Responsibilities:
Creative & Graphic Design
- Design branding assets including logos, brand identity systems, brand guidelines, and visual frameworks.
- Create marketing collaterals such as brochures, whitepapers, eBooks, case studies, presentations, pitch decks, landing pages, social creatives, and ad banners.
- Ensure all deliverables align with brand positioning and marketing strategy.
- Manage team collaboration and handle client communication, including with international clients.
- Apply strong visual hierarchy, typography, layout, and composition principles across all designs.
- Utilize AI tools to accelerate design workflows, ensuring high-speed delivery and operational efficiency.
UI/UX Design
- Design user-centric interfaces for websites, landing pages, dashboards, and web/mobile applications.
- Develop wireframes, prototypes, and high-fidelity UI designs.
- Ensure responsiveness, usability, and seamless user journeys.
- Collaborate with developers for accurate design implementation.
- Maintain consistency through design systems and component libraries.
Multimedia & Motion (Added Advantage)
- Edit marketing videos, explainer videos, short-form content, and promotional reels.
- Create motion graphics and basic animations for digital campaigns.
- Enhance static creatives with motion elements where required.
Branding & Strategic Thinking
- Build and evolve brand identities with clear visual language and positioning.
- Understand and apply color psychology, design psychology, and audience behavior.
- Participate in client discussions, present concepts, and confidently justify creative decisions.
- Educate clients on best practices in branding, UX, and design implementation.
Productivity & Modern Design Approach
- Deliver high-quality outputs within tight timelines using modern design workflows.
- Stay updated with global design trends, evolving design technologies, and emerging visual standards.
- Optimize processes to generate efficient and scalable creative outputs.
Required Skills & Qualifications
- 3+ years of experience in Graphic Design and UI/UX Design.
Strong proficiency in:
- Experience designing for B2B brands, SaaS companies, or tech businesses is preferred.
Strong understanding of:
- Design systems and branding frameworks
- Typography and layout principles
- Color theory and visual psychology
- UX principles and user journey mapping
- Responsive and mobile-first design
- Basic understanding of HTML/CSS is a plus.
- Ability to work across multiple projects and meet deadlines efficiently.
- Strong communication skills with the ability to present and defend design decisions.
What We're Looking For
- A smart, proactive designer who can independently conceptualize and execute.
- Someone who balances creativity with strategy.
- A professional who understands business impact, not just aesthetics.
- A designer who can move fast without compromising quality.
- A confident communicator who can influence stakeholders through design thinking.
Why Join The Smarketers
- Opportunity to work with global B2B and SaaS brands.
- Exposure to strategic branding and growth-driven marketing projects.
- A collaborative and growth-focused work culture.
- Strong career progression and performance-driven rewards.
