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Senior Technical SEO Manager

Brilliant Earth

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5-7 Years
a month ago
135 Viewed
7 Applied

Job Description

  • Serve as an SEO subject matter expert across the company, leading the performance and growth of the SEO channel.
  • Lead the partnership and monitor effectiveness of the external SEO agency, ensuring adherence and alignment toward key company goals and timelines, and implement strategic adjustments as necessary.
  • Partner with external SEO agency, internal Product, Technology, Merchandising and Content teams on technical SEO plan development, prioritization and lead processes ensuring SEO best practices are followed.
  • Plan and prioritize SEO campaigns across multiple domains with content marketing, development, and PR teams to execute results.
  • Work with external SEO agency to measure and track site ranking factors, keywords, internal and external links, and site content.
  • Utilize data visualization tool (Domo) to build dashboards and standardize reporting, allowing for real-time insights, data-driven decision making and goal setting.
  • Partner with Paid Media/SEM team to align paid and organic strategies.
  • Oversee and manage all link development processes and campaigns; manage external agency partners to improve ranking and traffic, and drive customer acquisition and revenue, both on-site and off-site.
  • Partner with external SEO agency to scope and write development requirements for new website features; attend sprint planning meetings.
  • Partner with external SEO agency to research and monitor competitor activity and search market industry trends to gain competitive advantage and innovate new strategies.
  • Collaborate with business teams and paid media departments to identify growth areas in branded and non-brand search.
  • Report and analyze results on key C-level KPIs including share of search, aggregate lead growth; plan and project monthly/quarterly targets.
  • Utilize a test learn mentality to drive continuously improved performance.
  • Audit and monitor website performance, ensuring a seamless cross-device experience.
  • Lead, coach and develop direct report(s) to manage workload, build scalable processes and further develop their skillset.
You re a great candidate if you have:
  • 5-7 years of SEO experience, either in-house or at an agency, eCommerce experience required.
  • Excellent understanding of technical SEO requirements
  • Excellent understanding of web analytics (GA4)
  • Robust understanding of enterprise reporting tools (e.g. Domo)
  • Robust understanding of Ecommerce processes (product setup, inventory management, etc.)
  • Deep understanding of search engine ranking criteria, including local ranking factors
  • Experience working SEO tools Ahrefs, Screaming Frog, Brightedge, Botify etc.
  • Past-proven experience successfully managing and implementing SEO initiatives for enterprise websites.
  • Understanding of HTML, CSS, JavaScript and/or other rich media technologies (website architecture a plus)
  • Ability to work with various types of data to develop and analyze trends and insights.
  • Experience leading teams to achieve / exceed goals.
  • Excellent written and oral communication skills, with the ability to present creative ideas and information clearly to executive leadership and cross functional partners.
  • High-level proficiency with Microsoft Applications (Excel, Word, PowerPoint)
  • Experience working in a fast-paced entrepreneurial and evolving high-growth business a plus.
  • Highly organized, accountable, and attentive to details
  • Understanding and acceptance of diversity, inclusion and belonging principles and best practices.
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