Senior Social Media Marketer Executive

Senior Digital Marketing ExecutiveJob Type

Full-Time

Experience

4 to 5 Years

Location

Balewadi, Pune (Work from Office)

Job Overview

The Sr. Digital Marketing Executive will be responsible for strategizing, executing, and managing digital marketing initiatives with a strong focus on Social Media Marketing. The ideal candidate should have proven experience in organic marketing, content strategy, influencer marketing, community building, paid social campaigns, analytics, and brand growth.

Tasks & Activities

·      Develop and execute social media strategies across LinkedIn, Instagram, Facebook, X, YouTube, and other digital platforms.

·      Plan and optimize paid campaigns across Meta, LinkedIn, and other social platforms.

·      Drive organic growth through content planning, brand storytelling, and community engagement.

·      Create monthly content calendars and campaign plans aligned with business goals.

·      Plan, execute, and manage influencer marketing campaigns from creator outreach to performance reporting.

·      Analyze campaign performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, and platform insights.

·      Collaborate with design and content teams to deliver consistent brand communication.

·      Stay updated with social media trends, AI tools, and emerging digital marketing practices.

Responsibilities

·      Manage end-to-end social media and digital marketing campaigns.

·      Own the social media presence and brand growth across platforms.

·      Build and execute organic marketing strategies to improve reach and engagement.

·      Manage influencer collaborations and evaluate campaign ROI.

·      Create dashboards, reports, and performance insights for stakeholders.

·      Coordinate with cross-functional teams to achieve marketing objectives.

·      Manage campaign budgets and ensure optimal resource utilization.

Requirements

·      Bachelor's degree in Marketing, Business, Communications, or a related field.

·      4–5 years of experience in Social Media Marketing or Digital Marketing, preferably in an agency environment.

·      Strong expertise in Social Media Marketing, Organic Marketing, Content Strategy, and Community Building.

·      Hands-on experience in Influencer Marketing for brands.

·      Experience with Meta Ads, LinkedIn Ads, analytics platforms, and social media management tools.

·      Excellent communication, creativity, project management, and analytical skills.

Preferred Skills (Good to Have)

·      Experience in B2B marketing.

·      Knowledge of Canva, Figma, or Adobe Creative Suite.

·      Experience using AI tools for content creation and social media optimization.

Why Join Pharoscion

·      Lead social media and influencer campaigns for diverse brands.

·      Work in a collaborative, growth-oriented environment.

• Opportunity to build impactful brand campaigns using AI-powered marketing.