SENIOR SEO EXECUTIVE
Job Description | Full-Time | Digital Marketing
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Role Overview
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The Senior SEO Executive is a strategic and hands-on role responsible for driving organic growth across digital properties. You will lead SEO initiatives from research to execution, working cross-functionally with content, IT, and marketing teams. This role demands a blend of analytical acumen, technical expertise, and a forward-thinking approach — including the adoption of AI-powered tools to stay ahead in an ever-evolving search landscape.
Essential Duties And Responsibilities
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Design, develop, and implement comprehensive, data-driven SEO strategies aligned with business objectives to improve organic search rankings and drive high-quality, targeted traffic to digital properties.
- Keyword Research & Competitive Analysis
Conduct thorough keyword research and gap analysis to uncover opportunities for content optimisation, topic clustering, and new content creation. Analyse competitor strategies to maintain a competitive edge.
Optimise website content, meta tags, title tags, URLs, heading structures, internal linking, and schema markup to align with SEO best practices and maximise search engine visibility and click-through rates.
- Off-Page Optimisation & Link Building
Develop and execute robust off-page strategies, including digital PR, outreach campaigns, and ethical link-building initiatives, to strengthen domain authority and the overall credibility of digital assets.
Collaborate with IT and development teams to identify and resolve technical SEO challenges including Core Web Vitals, site speed, mobile-first indexing, crawlability, canonicalisation, structured data, and XML sitemap optimisation.
Partner with content creators, editors, and strategists to ensure all new and existing content meets SEO objectives — including search intent alignment, E-E-A-T principles, and topical authority building.
- Performance Monitoring & Reporting
Leverage analytics platforms to continuously monitor SEO KPIs, track algorithm impact, identify growth opportunities, and deliver regular performance reports with clear, actionable insights for stakeholders.
- Industry Trends & Continuous Learning
Proactively monitor search engine algorithm updates, industry developments, and emerging AI-driven search features (e.g., Google AI Overviews, SGE) to ensure strategies remain current and competitive.
Guide and mentor junior SEO team members, conduct knowledge-sharing sessions, and contribute to building a high-performance SEO team culture centred on accountability and continuous growth.
AI TOOLS & TECHNOLOGIES USAGE
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The Senior SEO Executive will champion AI adoption across the SEO function — integrating AI tools into workflows to drive efficiency, scale, and smarter decision-making.
◆ AI Keyword & Content Research
Use AI tools (ChatGPT, Gemini, Claude, Perplexity) for rapid keyword ideation, topic clustering, and search intent mapping. Leverage MarketMuse and Clearscope for content gap analysis and brief generation.
◆ On-Page Optimisation at Scale
Apply AI writing assistants to generate and A/B test meta titles, descriptions, and headings at volume. Use NLP tools to improve semantic relevance, readability scores, and E-E-A-T alignment across pages.
◆ Technical SEO Intelligence
Deploy AI-powered crawl tools (Screaming Frog AI integrations, Botify) to detect crawl anomalies, prioritise technical fixes, and automate structured data and schema markup recommendations.
◆ Predictive Analytics & Forecasting
Leverage GA4's AI-driven insights alongside SEMrush Copilot to predict traffic trends, detect anomalies early, and make proactive strategy adjustments before issues impact rankings.
◆ AI-Assisted Reporting
Build automated SEO dashboards using Looker Studio with AI summaries and Porter Metrics to surface performance anomalies and deliver clear, data-driven stakeholder narratives with minimal manual effort.
◆ Generative Search & SGE Readiness
Monitor and adapt strategies for Google AI Overviews (SGE) and Bing Copilot. Optimise content for featured snippets, knowledge panels, and conversational/voice search queries at scale.
Education And/Or Work Experience Requirements
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✓ Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree or relevant postgraduate certification is a plus.
✓ 2 to 4 years of hands-on experience in SEO with demonstrated expertise in strategy and execution in a senior or lead capacity.
✓ Proven track record of delivering measurable improvements in organic search rankings, traffic, and conversions.
✓ Deep, up-to-date understanding of search engine algorithms, ranking factors, and Google Search Quality Guidelines.
✓ Proficiency with industry-leading SEO tools: Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Moz, Screaming Frog, and Surfer SEO.
✓ Hands-on experience with AI-assisted SEO tools and workflows (e.g., ChatGPT, Claude, MarketMuse, Clearscope, or similar).
✓ Strong command of technical SEO principles: Core Web Vitals, structured data, crawl budget, indexation, and site architecture.
✓ Excellent analytical thinking, data interpretation, and problem-solving skills.
✓ Strong communication, presentation, and cross-functional collaboration skills.
✓ Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
✓ Google Analytics, Google Ads, or HubSpot certifications are advantageous.
