Essential Duties and Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our digital properties.
- Conduct thorough keyword research to identify opportunities for content optimization and creation.
- Optimize website content, meta tags, URLs, and other on-page elements to align with SEO best practices and improve search engine visibility.
- Build and execute off-page optimization strategies, including link-building, to enhance the authority and credibility of our digital assets.
- Collaborate with the IT team to address technical SEO issues, including site speed, mobile optimization, and crawlability.
- Work closely with content creators to ensure that new and existing content aligns with SEO goals and strategies.
- Utilize analytics tools to monitor SEO performance, track key metrics, and provide regular reports with actionable insights.
- Stay abreast of industry trends, algorithm updates, and emerging technologies to ensure the continuous improvement of SEO strategies.
Education and/or Work Experience Requirements
- Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus
- 2 to 3 years of experience in SEO, with a focus on strategy and execution
- Proven track record of improving search engine rankings and organic traffic
- Deep understanding of SEO best practices, algorithms, and ranking factors
- Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
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