Senior Public Relation Account Executive - Entertainment

Company Description

Allison Worldwide is a global integrated marketing and communications consultancy focused on driving growth, innovation, and positive change for clients, colleagues, and communities. With a broad spectrum of expertise and a forward-thinking approach, the company delivers impactful and transformative results. Join a team that values creativity, collaboration, and making a meaningful difference.

Job Summary

SAEs are at the heart of a successful account. Part media relations expert, part strategic thinker and part client hand-holder, SAEs are responsible for assisting with all aspects of an account.

As the right-hand to an AM or Director, SAEs begin to straddle both the account work (media relations, pitch development and conference work) and the strategic elements (plan development, client counsel, etc. A proven track record with media is a must, as clients should view an SAE as the go-to when it comes to reporter beats and interests as well as trendspotting and newsjacking. SAEs, in turn, should also be capable of providing this knowhow to junior staff, guiding them through pitch challenges and assisting with their professional development.

SAEs should also begin to hone in on their interest areas, proactively looking for opportunities across the agency to refine their skills and fuel their passions. This includes taking time to network outside of the office, attend conferences/events, and meet with reporters and influencers to strengthen relationships.

Qualifications

Graduation or Post Graduation (Preferably in Median and Communication)

Requires 2-4 years of public relations, marketing or related experience

Works well under pressure

Works independently

Strategic thinker

Excellent writer in need of minimal editing

Strong media relations skills and proved industry relationships

Team builder and leader

Manages time well, prioritizing deadlines and managing up in terms of workload

Self-starter

Demonstrates strong management potential and interest

Detail-oriented

Positive attitude toward work and clients

Multi-tasker

Duties and Responsibilities

Acts as right-hand to the account manager or director

Supervises AEs and ACs alongside account managers

Serves as resident expert on client, competitive environment, and related subjects

Maintains regular client contact, both verbal and written, across a range of accounts

Actively pursues media to secure press results; networks and builds relationships with key media

Develops story angles, both planned and proactive

Oversees development and implementation of account strategy, delegating appropriate assignments to

teams and jumping in on tactics

Begins developing skills outside of traditional media, including integrated campaigns, social media,

influencer work, etc.

Works with account manager or director to forecast account budgets and monitor team hours

throughout the month

Works with account managers and directors to develop big picture skills vis--vis strategic planning,

client development, integrated campaigns, social media, etc.

Responsible for developing solid first drafts of creative and strategic client and new business plans

Writes and/or edits materials with a keen eye, providing near-final copy for review to his/her AM or

Director

Participates on an Allison+Partners committee

Actively markets the firm through participation at industry events

Promotes and upholds Allison+Partners core values