About Contify
Contify is a technology company that offers an AI-enabled Market and Competitive Intelligence (MCI) platform to help professionals make informed decisions.
Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, MetLife, etc., track information on their competitors, customers, industries, and topics of interest. Contify delivers unique strategic updates by continuously monitoring over 1 Mn+ sources in real-time.
Contify is rapidly growing, with more than 200 people across two offices in India. Contify is the winner of Frost and Sullivan's Product Innovation Award for Market and Competitive Intelligence Platforms.
About The Role
Contify is seeking a Senior Product Marketing Manager to own our go-to-market narrative and drive persona-focused positioning that powers demand generation, sales enablement, and product launches across the M&CI category.
This is not an execution heavy demand gen role. You will lead the story, structure the messaging architecture, and collaborate with cross-functional teams to make sure our platform resonates with every persona from PMMs and CI leads to Strategy and Risk stakeholders.
Key Responsibilities
Positioning & Narrative Development
- Define and evolve Contify's differentiated market positioning for M&CI
- Craft persona-specific messaging frameworks and battlecards (Strategy, CI, PMM, Risk)
- Translate win/loss insights and competitor shifts into updated messaging
Persona & Use Case Mapping
- Build deep, validated persona profiles across industries (IT/ITES, BFSI, Healthcare, Manufacturing)
- Partner with Solutions and CS to extract signal-rich customer insights
- Prioritize and align use cases with buying stages and segment needs
Enablement (Sales + Demand Gen)
- Create value-based talk tracks and objection maps for SDR/AE teams
- Write messaging briefs for campaign owners, LPs, and trial flows
- Provide strategic input to content team (not execute)
GTM Intelligence
- Lead persona retrospectives and message testing sessions
- Review funnel reports with Marketing Ops to spot message friction
- Influence roadmap positioning with Product & Solutions leadership
Team Collaboration
- Mentor junior PMMs on messaging best practices and brief writing
- Be a voice of GTM alignment across Product, Marketing, and Sales
You're a Fit If You...
- Have 68+ years of true product marketing experience (not growth ops)
- Have built persona stories, messaging architectures, and sales enablement
- Are confident translating customer insight into compelling narratives
- Understand how to work with content, demand gen, and SDRs without doing their jobs
- Have worked on win/loss or CI-led go-to-market programs before
Skills: content collaboration,product marketing,go-to-market strategy,sales enablement,persona development,market positioning,b2b saas,customer insights,messaging architecture,demand generation
