Location: Bangalore, India
Experience: 58 years
About the Opportunity
We are hiring for TopSkill's client, a leading e-commerce player, for a Senior Product Manager role to lead Growth and CRM initiatives with a strong focus on new user acquisition, engagement loops, retention, and personalized CRM journeys. This role sits at the intersection of product, marketing, and data, owning the full funnel from user activation to repeat engagement.
You will be responsible for a high-impact growth pod that spans multiple surfaces across app, web, and communication channels. Collaboration with performance marketing, analytics, engineering, and business stakeholders will be central to shaping and executing the growth roadmap.
Key Responsibilities
1. Drive New User Activation & Onboarding
- Own and optimize onboarding flows across platforms.
- Increase signup conversion, personalization depth, and first-order rates.
- Improve install-to-purchase ratio with contextual nudges, dynamic offers, and seamless user flows.
2. Own Engagement Loops & Sale Event Amplification
- Boost repeat user participation in sale events via pre-buzz campaigns, early access, and gamification.
- Launch and scale features that increase app recall, user retention, and shopping frequency.
3. Lead Cross-Pollination Across Ecosystem
- Partner with adjacent product teams to drive cross-platform adoption.
- Build seamless onboarding, profile sync, and loyalty experiences across ecosystems.
4. Data-Driven Personalization & Conversion
- Develop targeting and segmentation capabilities for personalized CRM journeys.
- Define success metrics, run experiments, and iterate continuously to improve engagement and conversion.
What We're Looking For
- 58 years of Product Management experience in consumer internet or e-commerce companies.
- Proven track record in CRM, retention, activation, or lifecycle management.
- Data-first mindset with strong expertise in metrics, cohort analysis, segmentation, and A/B experimentation.
- Experience collaborating with design, engineering, marketing, and analytics teams.
- Ability to balance strategic thinking with strong execution skills.
Good to Have
- Prior experience in fashion, lifestyle e-commerce, or marketplaces.
- Exposure to loyalty programs, personalization engines, or growth toolkits.
- Strong product craft: documentation, user journey mapping, research, and execution excellence.
