Senior Manager-Social Media

Job Title: Senior Manager Social Media

Location: Gurugram, Haryana

Department: Marketing

Role Overview

We are looking for a highly strategic and experienced Senior Manager Social Media to drive our social media vision,

lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role

isn't just about execution you'll be expected to lead thinking, mentor others, make data-driven decisions, and

collaborate at senior stakeholder levels to align social strategy with broader business objectives.

Key Responsibilities

Below are the responsibilities, upgraded to reflect senior-level expectations:

1. Strategic Leadership & Planning

o Define and evolve the long-term social media strategy in line with overarching brand, product, and

business goals.

o Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth,

sentiment, and conversion.

o Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot.

2. Team Leadership & Development

o Lead and mentor a team of social media managers / content creators / community leads.

o Define roles, responsibilities, and performance objectives for the team; ensure ongoing training

and career growth.

o Provide guidance on best practices for content quality, voice & tone, creative storytelling, etc.

3. Content Strategy & Execution Oversight

o Oversee content calendar planning and ensure content is planned well in advance and aligns to

campaigns, product launches, seasonal trends.

o Ensure a mix of content types evergreen, live, filler/timely, video, short-form, long-form, etc.

o Ensure brand consistency voice, messaging, visual identity across all social channels.

o Coordinate with creative, video, design teams (or agencies) to ensure high production quality.

4. Community & Brand Advocacy

o Build strategies to convert followers into active community members / brand advocates.

o Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to

negative feedback.

o Design and run influencer / creator collaborations that meaningfully extend reach and credibility.

5. Cross-Functional Collaboration

o Partner with Product, PR, Marketing, Creative, D2C, Customer-Support teams to ensure social

media supports campaigns, launches, and customer journeys.

o Ensure that social media inputs are part of wider go-to-market plans (launches, promos, events).

6. Analytics, Reporting, & Optimization

o Define, track, and report on key metrics (reach, engagement, conversion, sentiment, ROI, etc.).

o Use data to drive strategy iterations- spot what's working and what's not; suggest improvements.

o Forecast performance; manage social media budgets; allocate resources (paid vs organic)

optimally.

7. Governance & Process Management

o Define social media policies, brand guidelines, voice/tone guides.

o Establish approval workflows, crisis-response protocols, content schedules.

o Ensure compliance (legal, brand, regulatory) in posts/public content where necessary.

Qualifications & Experience

Bachelor's degree in marketing, Communications, Business, or related field. An MBA or equivalent is a plus.

5-10+ years experience in social media / digital marketing roles, with at least 2-3 years in a leadership/senior management position

Strong proven track record of setting strategy and delivering on KPIs (reach, engagement, conversion, growth).

Deep knowledge of social media platform dynamics, trends, content formats (video, short form, live, stories, etc.).

Experience with influencer / creator partnerships.

Excellent writing, editing, communication skills; strong creative judgment.

Strong analytical skills able to interpret metrics and translate into insights / actions.

Comfortable working across teams, managing multiple stakeholders, and operating in a fast-paced environment.

Familiarity with social media management and analytics tool