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Senior Manager - Social Commerce

Myntra

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5-7 Years
a month ago
76 Viewed
3 Applied

Job Description

  • As the Social Media lead for Myntra, you will be responsible for developing and executing a comprehensive social media strategy to enhance brand consideration, drive engagement, and positively impact key business metrics
  • You will lead a team of social media specialists and collaborate closely with cross-functional teams to create compelling and cohesive social media campaigns
  • You will leverage your fashion forward creative bent of mind to experiment with content and formats to push the boundaries of organic engagement

Role &Responsibilities:

  • Conceptualize and execute a strategic social media plan to achieve business objectives, including brand consideration, audience growth, engagement, and conversion.
  • Build and manage an anchor calendar for social handles (incl Insta, FB, X, YT, Snap) keeping up with the latest social trends and conversations, to drive organic engagement
  • Collaborate with internal cross functional teams (Marketing, Category, App marketing, PR) and external agencies to align social media campaigns with other initiatives, promotions, and product launches.
  • Monitor social media trends, tools, and best practices, incorporating innovative strategies to stay ahead of the competition.
  • Analyze performance metrics and KPIs to track the effectiveness of social media campaigns, identify areas of improvement, and make data-driven decisions.
  • Lead and manage a team of social media specialists, providing guidance, feedback, and mentorship to optimize performance and drive results.
  • Stay up-to-date with the latest trends in fashion, social media, and technology to inform strategy and content creation.
  • Cultivate and maintain relationships with influencers, brand ambassadors, and partners to amplify brand reach and engagement.

Qualifications :

  • masters degree in Marketing, Communications, or related field
  • Proven experience (5+ years) in social media management, preferably in the fashion or ecommerce industry.
  • Demonstrated success in developing and executing social media strategies that drive engagement, brand awareness, and sales growth.
  • Strong leadership skills with the ability to inspire and motivate a team in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to
    collaborate effectively across cross functional teams
  • Deep understanding of social media platforms, analytics tools, and emerging trends.
  • Creative thinker with a passion for fashion and a keen eye for visual aesthetics.
  • Proven ability to multitask, prioritize, and manage time efficiently
  • Experience working in a startup or fast-growing environment is a plus.
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