Key Deliverables in this role
Financial Outcomes
- Develop, lead & roll out the RGM strategy across categories for TCPL India business to improve market share, grow revenue & profitability.
- Strategic Pricing – Analyse & recommend strategic pricing across brands based on Pricing frameworks - brand equity, relative market share, RPI and strategic goals etc.
- Pack Price architecture - recommend ideal PPA to maximise market penetration & share. Assortment - Evaluate product mix and SKUs to identify growth opportunities. Develop assortment recommendation principles for GT outlets
- Trade spends Optimization – Analyze trade investments across channels; recommend allocation adjustments, scheme designs to maximize ROI/ meet scheme objectives & minimize inter channel conflict
- Competition benchmark/Industry best practices analysis - Monitor competitive landscape and market trends; provide actionable recommendations to maintain competitiveness.
- Lead/Partner with stakeholders & third party for any market research work being undertaken
- Drive continuous improvements in frameworks, dashboards, reviews & processes Customer Service
- Utilize advanced analytics to generate actionable RGM insights by leveraging models like - clustering, profiling & predicting
- Train, mentor & encourage the teams to move to RGM driven decisions Digital & Innovation
- Design & implement Models and tools to enable day to day RGM
- Partner with Digital team to embed RGM at transaction level - frameworks, guiding principles & strategic goals at transaction level via SFA/ Other tools like trade spends simulator
- Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories
Critical success factors for the Role
- MBA from premier institute preferred with minimum 6-8 years of experience; 4 years of experience in RGM preferably in FMCG – F&B/ Consulting Firms
- Strategic thinker with strong business/commercial acumen, analytical & influencing skills
- Strong stakeholder management, excellent communication & presentation skills (incumbent will work directly with ExCom member and his / her direct reports at VP and Director level)
- Agility to steer as per market trends and business prioritization
- Collaborative approach & growth mindset - Demonstrated ability to lead cross functional skills
- Result oriented with proactive approach
- High attention to detail while managing multiple priorities
Desirable success factors for the Role
- Expertise in data modeling, financial analysis, and RGM tools.
