Senior Manager - Product Marketing

7-12 years
6 months ago 11 Applied
Job Description

About PayU
PayU, a leading payment and Fintech company in 50+ high-growth markets throughout Asia, Central and Eastern Europe, Latin America, the Middle East and Africa, part ofProsusgroup, one of the largest technology investors in the world is redefining the way people buy and sell online for our + merchants and millions of consumers.

As a leading online payment service provider, we deploy more than 400 payment methods and PCI-certified platforms to process approximately 6 million payments every single day.


What you'll be doing:


What you'll be doing:

    • workwith our leadership across teams (product, business, sales) to align marketing goals with business and product goals.
    • Lead cross-functional teams of product marketing.
    • Device segmented marketing plans across channels and industry segments.
    • Gain and maintain a deep understanding of product offerings, customers, prospects, competition, and market,
    • Develop value-based messaging and positioning that communicate - how PayU solutions uniquely solve audience problems, and collaborate with the Content Marketing, Brand and Growth teams to bring the story to life through collateral, web content, videos, presentations, white papers, and more.
    • Plan and execute the market strategies focused on product adoption and the overall success of existing and prospective
    • enterprise clients, familiarity with the technical sales cycle and ability to use it to build marketing communication strategy.
    • Build dashboards, and track & optimize marketing metrics. Make recommendations based on numbers & test findings for consumer & business growth.
    • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
    • For self-serve merchants -enhance the merchant journey by working with the inbound growth marketing team (marketing automation, SEO, website development etc.)

What are we looking for

    • 7-12 years of experience in core Product Marketing.
    • Have a creative bent of mind and design thinking for effective showcase of our products across delivery platforms.
    • Co-Own product adoption with respective product and business leads
    • Extremely strong at in-sighting from given data for better product communication
    • Owner of Product Marketing MIS
About us
At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high-growth markets the financial services and products they need to thrive. Our expertise in 18 high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs, to offering credit to underserved individuals, to helping merchants buy, sell and operate online. Being part ofProsus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more

Our CommitmentToBuilding A DiverseAndInclusive Workforce
As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive and safe environment, for all of our people, communities and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility and unbiased attention to each and everyPayUneerso they can succeed, irrespective of gender, color or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities or the LGBTQ communities.

JOB TYPE

Function

Skills

SEO
Value-based Messaging
Data Insights
Marketing Metrics
Technical Sales Cycle
Cross-functional Team Leadership
Mis
Market Strategies
Pipeline Acceleration
About
Job Source: jobs.eu.lever.co

PayU is a Netherlands-based payment service provider to online merchants. The company was founded in 2002 and is headquartered in Hoofddorp. It allows online businesses to accept and process payments through payment methods that can be integrated with web and mobile applications. As of 2018, the service is available in 17 countries.The firm is owned by the Naspers Group, which also owns a stake in one of its sister companies, Tencent.

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