About Us:
Cuemath is the world's highest-rated math learning platform, trusted by 10,000+ families across the US. We make students MathFit through personalized 1:1 live learning focused on deep understanding, problem-solving, and real-world application.
Role Overview
We're looking for a data-driven Performance Marketing professional to scale customer acquisition across global markets. You'll own campaign execution, optimization, and growth across paid digital channels while working closely with creative, product, and analytics teams.
Key Responsibilities
- Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and other paid channels.
- Manage lead-generation, app install, and conversion-focused campaigns across multiple geographies.
- Track and improve CPL, CAC, ROAS, and funnel conversion rates.
- Conduct A/B tests across creatives, hooks, videos, ad formats, landing pages, and audience targeting to consistently improve CTRs, CVRs, and CPLs.
- Create and maintain daily, weekly, and monthly performance reports aligned with business targets.
- Analyze campaign performance using Google Analytics, platform dashboards, and internal tools.
- Own budget pacing, scaling decisions, and performance reporting.
- Identify new audience segments, targeting strategies, and growth opportunities.
- Coordinate with CRM, sales, and analytics teams to improve lead quality and outcomes.
- Drive competitive analysis to refine messaging and strengthen positioning in the K-12 EdTech space.
Required Skills & Experience
- 8–12 years of hands-on experience in Performance Marketing / Growth Marketing.
- Strong experience managing Google Ads and Meta Ads campaigns at scale.
- Managed a monthly ad budget of approximately ₹1 Crore or more.
- Proven track record in lead generation and/or app growth campaigns.
- Strong understanding of funnels, attribution models, and performance metrics.
- Experience working on international markets including the US, UK, MEA, APAC, or Australia.
- Experience working on Asian audience segments (Chinese, Vietnamese, Filipino, etc.) across paid acquisition campaigns.
- Strong analytical and problem-solving skills with a data-first mindset.
- Ability to thrive in a fast-paced, high-ownership environment.
Good to Have
- Experience with TikTok Ads and Snapchat Ads.
- Familiarity with marketing automation and CRM tools.
- Prior experience in EdTech, consumer tech, or subscription-based businesses.
What We Offer
- High-ownership role with direct impact on business growth.
- Opportunity to work on global markets and large-scale campaigns.
- Fast-paced learning environment with strong mentorship.
- Competitive compensation and strong growth opportunities.
