Role Summary:
He/she will serve as the Analytics expert to country teams in India.
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
- Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer's competitive advantage
- Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management/Forecasting/Operating Plan Support
- Proactively assess BU and country portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
- Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
- Create and manage budgets associated with assigned activities
- Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
- Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
- Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
- Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
- Facilitate best practice sharing and knowledge management
Basic Qualifications
- Bachelor's degree required, Masters preferred in a Quantitative discipline
- 7+ years of multi-disciplinary experience with a preference for exposure to Business Analytics/Finance, Marketing, Engineering, or other quantitative field
Preferred Qualifications
- Knowledge of the pharmaceutical industry in India, including relevant data sources required to understand and generate insights about the market
- Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Ability to act as a strategic partner to commercial leadership
- Capacity to quickly establish relationships of trust and credibility
- Innovative and agile mindset; self-starter
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- Fluency in English
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
