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Senior Manager - Brand Marketing, Quaker

6-8 Years
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Job Description

Responsibilities

  • Lead the business and portfolio strategy for the Quaker portfolio in India.
  • Collaborate with cross-functional teams to communicate project updates and ensure timely business deliverables.
  • Develop and implement standard processes for brand performance reviews (weekly and monthly).
  • Manage brand equity programs including ATL advertising, media planning and execution, digital programs, and sentiment management.
  • Design and execute activation programs such as POSM production, consumer promotions, e-commerce initiatives, and sampling programs.
  • Own the online shopper journey, pure player funnel management, and content management strategies.
  • Manage brand advertising and media (A&M) spend aligned with business priorities.
  • Support innovation development by identifying consumer needs and market trends, developing product concepts and briefs, collaborating with R&D and Nutrition Science teams, and ensuring financial targets are met.
  • Drive clear communication and execution with internal stakeholders (R&D, SRA, Nutrition Science, Legal, Sales, Supply Chain), external partners (creative & media agencies), and activation vendors.

More Info

Job Type:
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Open to candidates from:
Indian

About Company

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Job ID: 129078321