We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have proven experience running successful campaigns targeting audiences in the USA and Canada, with a strong understanding of these markets and their performance benchmarks.
Job Responsibilities
- Job Responsibilities
- Proven experience running paid campaigns for education platforms or student-focused services, with understanding of academic seasonality and student behavior in US/Canada.
- Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).
- Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.
- Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.
- Monitor daily performance and adjust bids, budgets, and geo-targeting for US & Canada campaigns.
- Implement remarketing strategies and audience segmentation for North American traffic.
- Perform A/B testing on ad creatives, landing pages, and bidding strategies.
- Set up and maintain conversion tracking (Google Ads, GA4).
- Prepare regular reports with actionable insights for management.
- Stay updated with Google Ads updates and market trends in North America
Skills Required
- Strong understanding of Keyword strategies for US & Canadian markets.
- Geo-targeting and time-zone optimization for North America.
- Proficiency in Google Ads (Search, Display, YouTube, Performance Max)
- Google Analytics (GA4)
- Keyword Planner
- Experience with remarketing, audience segmentation, and conversion tracking.
- Ability to analyze campaign data and provide data-driven recommendations.
- Excellent communication and reporting skills.
Required Qualifications
- Google Ads Certification (Search & Display).
- Familiarity with YouTube Ads and Performance Max campaigns.
- Experience handling large monthly budgets (USD).
- Knowledge of landing page optimization and CRO for US/Canada audiences.
Job Experience
Other Benefits
- Work remotely from anywhere in India
- Flexible working hours to maintain work-life balance
- Opportunity to work with a dynamic and innovative digital marketing team
- Continuous learning, skill development, and career growth opportunities
- Recognition and rewards based on performance
- Exposure to diverse projects and clients across industries
- Access to the latest digital marketing tools and technologies
- Collaborative and supportive work environment
Job Working Hours10AM - 6PM
Equal Employment OpportunitiesWe provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.
