Location: Bengaluru
Experience: 4 to 7 years
Education: MBA (Marketing / eCommerce / Business preferred)
Key Responsibilities
- Top-Line Revenue Growth
- Manage and grow the brand's own website and app business.
- Lead digital and social marketing activations to enhance the B2C customer experience.
- Identify and execute brand-building opportunities with external partners.
- Own and optimize brand presence across partner portals.
- Customer Relationship Management (CRM)
- Drive CRM-led marketing activations including coupons, visibility enhancements, and retention campaigns.
- Activate CRM strategies across both B2C and B2B channels to boost secondary sales.
- Performance Marketing & SEO
- Lead performance marketing and SEO efforts for the brand website in partnership with external agencies.
- Optimize return on ad spend (ROAS) and drive impressions across platforms such as Myntra, Amazon, Flipkart, and more.
- Marketplace Relationship Management
- Build and strengthen relationships with marketplace-only partners such as Ajio, Tata Cliq, Nykaa, Myntra, Amazon, and Flipkart.
- Strategize with partner platforms to increase visibility and achieve sales targets.
- App Development & Functional Enhancements
- Support the roll-out of new functionalities as part of the brand's super-app launch.
- Ensure seamless coordination with tech and product teams for smooth functioning.
- Website Traffic Generation
- Manage all marketing channels to drive traffic and conversions on the brand website.
- Create unified strategies across digital, CRM, SEO, and performance marketing.
- Cataloging & Content Management
- Drive rich and SEO-friendly cataloging with support from external agencies.
- Ensure top-tier (A+/A/B/C) catalog content for improved searchability and enhanced user experience.
Desired Skills and Experience
- Proven experience in eCommerce and B2C marketing
- Strong understanding of key account management and marketplace dynamics
- Hands-on expertise in performance marketing and SEO strategy
- Experience managing cross-functional digital initiatives and CRM campaigns
- Data-driven approach to decision-making and campaign optimization
- Ability to coordinate with agencies and internal teams effectively
- Strong communication and relationship-building skills
