Senior Executive/Executive, Loyalty Marketing

Responsibilities

• Execute loyalty campaigns, strategic partnerships and promotions (e.g., point multipliers, tier upgrades, special events, travel, lifestyle, or merchant partners)
• Execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) for the loyalty ecosystem
• Plan rewards catalogs and ensure a seamless redemption experience for members
• Monitor program effectiveness and prepare reports on member engagements, redemptions, and campaign success
• Perform cohort analysis, drive insights for ongoing program refinement, and analyze customer behavior and segment performance
• Support and test loyalty system enhancements, app updates, or campaign set-ups
• Execution of activities and functions with relevant support departments on guest retention
• Perform all duties in compliance with the relevant Regulatory Authority and other statutory requirements, department and company policies, standard operation procedures, internal controls and service standards

Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Diploma/Degree in marketing, Business Administration, or a related field
• Prior experience in partnership engagement is a plus
• Proficiency with CRM systems and digital marketing platforms is desirable
• Ability to work effectively under pressure and manage multiple projects with tight deadlines
• Good communication and interpersonal skills to collaborate with cross-functional teams and build relationships with internal and external stakeholders
• Minimum of 1 year's experience in loyalty marketing, or CRM or related field. Candidates with more years of relevant experience may be considered for more senior roles