Senior Executive - Content

DEPARTMENT: Content

PRIMARY LOCATION: Mumbai

JOB SUMMARY:

As a Social & Content Specialist at Havas, you will be a key contributor to our social media and content marketing efforts, playing a vital role in executing strategies that build brand presence, engage communities, and support client objectives across a portfolio of 3-5 client accounts. This role involves managing the execution of over 50 content pieces monthly, identifying at least 3-5 new trends quarterly, and actively contributing to client growth by supporting multiple campaigns simultaneously. This is ideal for an enthusiastic and detail-oriented professional looking to grow their expertise in a dynamic agency environment, working alongside experienced teams to deliver impactful campaigns.

KEY RESPONSIBILITIES:

• Content Strategy & Execution Support: Assist in the implementation of social media and content strategies for a minimum of 3 client accounts, grounded in audience insights and platform best practices. Support the content creation process across various formats, including UGC, influencer content, and editorial, contributing to the delivery of 50+ content pieces each month.
• Platform & Trend Monitoring: Stay informed on emerging platform trends, new technologies (e.g., AI tools, social listening), and cultural shifts, identifying and presenting at least 3-5 actionable opportunities for innovation and optimization quarterly.
• Creative & Production Assistance: Support the end-to-end content production workflow for 8-10 projects simultaneously, from assisting with ideation and script development to coordinating shoot execution, post-production, and publishing. Help ensure all content (100%) aligns with brand guidelines, maintains high quality, and is relevant for target platforms.
• Community Engagement & Social Listening: Execute social media best practices across a minimum of 4 major platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn), monitor real-time conversations, and support community response initiatives for multiple brand communities daily. Assist in maintaining positive brand sentiment and adherence to social governance guidelines across all client interactions.
• Influencer & Creator Program Support: Aid in the research, identification, and outreach to 10-15 potential influencers and creators monthly. Support the coordination of 2-3 influencer campaigns concurrently, managing content tracking, and ensuring compliance checks for all deliverables.
• Data & Performance Reporting: Collect and organize data for monthly or bi-weekly performance reports, assisting with basic analysis to understand content effectiveness and audience engagement. Help translate data findings into at least 3 actionable recommendations per report for ongoing optimization.
• Cross-Functional Collaboration: Work closely with creative, media, data, and account teams, participating in daily or weekly collaborative meetings to ensure seamless execution and integration of social and content initiatives across all assigned campaigns.

QUALIFICATIONS:

• Experience: 2-3 years of proven experience in social media, content marketing, or a related digital marketing field, ideally within an agency or fast-paced brand environment, having contributed to at least 5 significant campaigns.
• Platform Knowledge: Demonstrated familiarity with a minimum of 5 major social media platforms and their best practices (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube).
• Content Creation Aptitude: A good eye for engaging content, with basic understanding of content production workflows and the ability to contribute to the development of multiple creative assets (e.g., visual mockups, copy drafts).
• Communication Skills: Strong written and verbal communication skills, with the ability to articulate ideas clearly and concisely in client-facing and internal team settings.
• Analytical Curiosity: Eagerness to learn about data analysis and performance measurement, with the ability to assist in gathering and organizing multiple data sets for reporting.
• Team Player: Collaborative mindset with a willingness to support team members and contribute to shared goals across multi-disciplinary projects.
• Adaptability: Ability to thrive in a fast-paced, deadline-driven environment and manage multiple tasks for 3-5 concurrent projects effectively.
• Technical Familiarity (Preferred): Experience with at least one social media management tool and one basic analytics platform, or a demonstrable interest in emerging content technologies (e.g., AI content tools) through personal projects or certifications.

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow Havas Media Network on social media.

About Havas

Founded in 1835 in Paris, Havas is one of the world's largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017.

Further information about Havas is available at www.havas.com.

About Havas India

Havas India gathers the expertise of 25 agencies, specialised divisions and strategic alliances across 3 verticals:

• Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Market (e-commerce), Havas Play (sports, entertainment & content), CSA (technology, data & analytics), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure-play social media); strategic alliances: Havas Media Tribes (out-of-home), Havas Play Gameplan (sports marketing), KlugKlug (influencer tech stack), and Havas Play SGSE (sports & entertainment);
• Havas Creative Network – Havas Creative India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), ekino (technology), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions), Conran Design Mumbai (branding & design), GateOne (business & digital transformation management), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale);
• Havas Health Network – Havas Life Mumbai (health & wellness communications)

With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurugram and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2500+ professionals and associates.

As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 3 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, London International Awards (LIA), e4m Indian Marketing Awards, ABBY One Show, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media.

About Havas Play

Havas Play is a global offering from Havas, which creates meaningful experiences for brands at the intersection of entertainment, sports, gaming and fandom. Havas Play leverages existing talent within the Havas network and Vivendi's deep connections in entertainment to provide strategy, ideation, creative, production, project management, and distribution across a range of core services that harness consumer passions to put brands at the center of fandom. The core services of Havas Play are partnerships, influencer marketing, experiential & live events, sponsorships, social media activation & amplification, and branded entertainment.

For more information, visit https://www.havasplay.com/ & follow Havas Play on social media.