Job Summary
We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize digital campaigns across multiple channels. The role focuses on driving traffic, generating qualified leads, and improving campaign performance through data-driven strategies.
Key Responsibilities
- Plan and execute multi-channel digital marketing campaigns across SEO, SEM, paid media, social, email, and emerging AI-driven discovery channels (AEO/GEO)
- Manage and optimize paid campaigns (Google Ads, LinkedIn, Meta) to maximize ROI
- Leverage AI tools for campaign optimization, keyword research, content, and audience targeting.
- Track, analyze, and report campaign performance using tools like GA4, Power BI, or similar
- Collaborate with content and creative teams to deliver high-impact marketing assets
- Improve website performance through SEO/AEO/GEO, CRO, and user experience enhancements
- Manage lead generation funnels and support pipeline creation and progression
- Ensure alignment with business unit goals and marketing objectives
Required Skills & Qualifications
- Bachelor's degree in marketing, Business, or a related field
- 5–8 years of experience in digital marketing or performance marketing
- Strong understanding of SEO/AEO/GEO, SEM, paid media, and analytics tools (GA4, Google Ads), knowledge of Google Tag Manager
- Experience with CRM tools (Salesforce preferred) and marketing automation platforms
- Analytical mindset with the ability to interpret data and drive insights
- Strong communication and stakeholder management skills
Preferred Skills
- Experience with CMS platforms (Sitecore, AEM, WordPress)
- Knowledge of B2B marketing and lead lifecycle management
- Familiarity with tools like Jira, Power Automate.
- Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.
Compensation
Currency: INR
Salary Minimum: Market
Salary Maximum: Market
Incentive: Market
Disclaimer: Where a specific pay range is noted, it is a good faith estimate at the time of this posting. The actual salary offered will be based on experience, skills, qualifications, market / business considerations, and geographic location.
AMETEK, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annual sales over $7.5 billion.
AMETEK is committed to making a safer, sustainable, and more productive world a reality. We use differentiated technology solutions to solve our customers most complex challenges. We employ 22,000 colleagues, in 35 countries, that are grounded by our core values: Ethics and Integrity, Respect for the Individual, Inclusion, Teamwork, and Social Responsibility. AMETEK is a component of the S&P 500. Visit https://www.ametek.com/careers for more information.
